- Business
- Roku, Inc. (R35.F) develops and operates the leading streaming platform in the United States, providing streaming devices, smart TVs, and related services to connect users with content publishers and advertisers worldwide; the company offers Roku OS, which powers its streaming players including Roku Streaming Sticks and Streambars, Roku TVs manufactured directly and via OEM partners, Roku Audio products such as wireless speakers and Streambars with features like Auto-Speech Clarity, Roku Smart Home devices encompassing security cameras, video doorbells, lighting, and plugs integrated with Roku TV, The Roku Channel featuring free ad-supported on-demand and linear content across news, sports, music, and entertainment plus over 50 premium subscriptions, and the Roku Channel Store with thousands of global and local streaming channels for free and paid live TV, movies, shows, and music. Founded in 2002 by Anthony Wood and headquartered in San Jose, California, Roku serves consumers and businesses primarily in North America including the U.S., Canada, and Mexico where it holds the top position by streaming hours, Latin America, the United Kingdom, and parts of Europe including France and Germany; it targets individual households, content providers seeking audience monetization, and advertisers via advanced targeting tools. Recent developments include the acquisition of Frndly TV for $185 million to expand affordable live TV content offerings, a strategic partnership with Amazon Ads to enhance advertising inventory and precision targeting driving platform revenue growth, expansion of FAST channels for increased user engagement and monetization, launch of Roku Smart Home products exclusively at Walmart stores, and achievement of positive operating income in Q3 2025 alongside 14% year-over-year revenue increase to $1.21 billion reflecting improved financial performance and platform dominance.