- Business
- Rainbow Tours S.A. (RBW.WA) operates as a leading tour operator and travel agency, organizing and selling vacation packages, sightseeing tours, all-inclusive holidays, last-minute trips, city breaks, long-haul excursions, and intermediary services including car rentals, insurance, flight bookings, and hotel accommodations; it also owns and manages hotels under the White Olive brand in Greece. The company serves customers primarily in Poland through an extensive network of over 70 branch offices and online platforms, while expanding via partnerships in the Czech Republic, Slovakia, Lithuania, Ukraine, Belarus, Greece, Spain, Turkey, and other international destinations. Founded in 1990 and headquartered in Łódź, Poland, Rainbow Tours focuses on leisure travel segments targeting individual, family, and group customers across Europe and beyond, with operations supported by high insurance guarantees and membership in the Polish Chamber of Tourism.
In recent developments, the company acquired a 70% stake in Romanian travel agency Paralela 45 in mid-2025, with the remaining 30% to follow by 2030, marking a key expansion into the fast-growing Romanian outbound tourism market; it also purchased a hotel on the Greek island of Kos in December 2024 to bolster its owned accommodations portfolio. These moves align with Rainbow Tours' strategy of international growth and product diversification, following years of double-digit revenue increases reported for 2024 at PLN 4.07 billion.