- Business
- Realfiction Holding AB (publ) is a Sweden-based technology company specializing in the development, manufacturing, and sale of mixed reality and 3D holographic display solutions for retail, education, events, and brand activations worldwide. The company offers a portfolio of products including Dreamoc HD3.2, Dreamoc POP3, Dreamoc XL5, Dreamoc XXL3, Dreamoc Diamond, and DeepFrame, which combine physical objects with digital holograms to create immersive three-dimensional visual experiences. Dreamoc products feature built-in audio, high-end glass optics, and content management systems, while DeepFrame is a mixed-reality display system projecting lifelike images as integrated layers onto the real world in full color and 4,000-pixel resolution.
Founded in 2008 and headquartered in Helsingborg, Sweden, Realfiction operates across multiple international markets, serving high-profile customers including luxury brands and automotive sectors. The company recently entered a strategic license and collaboration agreement involving the development of a center stack dual-view LCD display aimed at leading automotive manufacturers and Tier 1 suppliers. This partnership enhances Realfiction’s capabilities in scaling its glasses-free 3D display technology for broader applications beyond retail, including automotive interiors. Additionally, in 2024, Realfiction completed a rights issue to strengthen its working capital and finance the commercialization of its patented Directional Pixel Technology (DPT), aimed at driving future growth and reaching profitability.
Realfiction’s business model is IP-driven, backed by a portfolio of 15 patent families and trademarks protecting its innovative mixed reality and holographic technologies. The company continues to expand its product offerings and market reach with a focus on delivering cutting-edge visual display solutions that merge real and virtual environments for effective brand engagement and customer interaction in physical spaces. Its operations, products, and technology initiatives position it as a pioneer in the emerging $80 billion global mixed reality market.