- Business
- PT Nippon Indosari Corpindo Tbk (ROTI.JK) operates as Indonesia's first and largest mass-produced bread company, manufacturing and distributing a wide range of bakery products under the Sari Roti, Sari Kue, and Sari Choco brands; its core offerings include white bread such as Roti Tawar Jumbo Spesial, Roti Tawar Kupas, Roti Tawar Kupas Jumbo, and Roti Tawar Double Soft Milky, sweet breads, cakes, milk, jam, processed dairy products, fruit and vegetable juices, soft drinks, chocolate-based foods, and confectionery, all halal-certified, high-quality, and affordable for mass consumers. Founded in 1995 and headquartered in Bekasi, West Java, at Kawasan Industri MM2100, Jl. Selayar Blok A9, the company runs 15 strategically located factories across Indonesia, including sites in Cikarang, Pasuruan, Semarang, Medan, Makassar, Purwakarta, Cikande, Batam, Balikpapan, and Banjarmasin, supporting distribution to over 100,000 modern and traditional sales points nationwide through segments in West, Central, and East Indonesia. In September 2025, Leafgreen Capital and Gateway Partners acquired a 22.2% stake, followed by KKR & Co. securing a 12.6% stake via its Asian Fund III, bolstering strategic growth in the consumer sector; recent innovations encompass the 2022 launch of Sari Kue cakes and 2023 introduction of Sari Choco chocolate-filled breads with in-house chocolate production, alongside ongoing expansions in national conventions, digital innovations, and CSR initiatives like disaster relief and education support.