- Business
- Rugvista Group AB (publ) (RUG.ST) operates as a direct-to-consumer e-commerce platform specializing in the online sale of carpets and rugs across Europe. The company offers a broad assortment of design rugs, traditional rugs, and rug accessories including anti-slip articles and stain removers under the Rugvista and Carpetvista brands through online stores available in 20 languages; it serves private consumers via its core B2C segment, small and medium-sized businesses such as interior designers and hotels through its B2B segment, and third-party marketplaces including Amazon's European platforms plus circular trade via the RUGVISTA RE.USE concept through its MPO segment. Founded in 2005 and headquartered in Malmö, Sweden, with an additional office in Berlin, Rugvista Group conducts operations primarily in Sweden, Germany, Austria, Switzerland, the Nordic region, and other European markets, employing around 100 people and focusing on high-quality, in-house developed or curated products with free delivery and returns for EU customers.
Recent strategic developments include the appointment of Ebba Ljungerud as permanent CEO in October 2025 following her interim role since October 2024; execution of a 9-year lease agreement in 2023 with Catena for a new 13,700 sq.m. office and logistics facility in Malmö's Mellersta hamnen area, marked by a symbolic groundbreaking in May 2024 and slated for completion by summer 2025 to consolidate headquarters, warehouses, and operations alongside implementation of a new warehouse management system; termination of the liquidity provider agreement with Carnegie Investment Bank AB (publ) in February 2025 amid improved share trading liquidity; and sustained revenue growth with Q3 2025 net revenue reaching SEK 166.6 million, up 15.1% year-over-year.