- Business
- Rupa & Company Limited (RUPA.NS) manufactures and markets a wide range of innerwear and leisurewear products for men, women, and children in India. The company offers knitted T-shirts, track suits, shorts, pajamas, briefs, boxer shorts, vests, sportswear, inner vests, kids' innerwear, leggings, and thermal innerwear under brands including Rupa, Fruit of the Loom, Jockey, and Thermocot; it also provides casual wear such as polo T-shirts, hoodies, sweat shirts, lower casual wear, and loungewear. Headquartered in Kolkata, India, Rupa & Company was founded in 1985 and operates primarily in the Indian market with distribution through multi-brand outlets, exclusive brand stores, and modern trade channels [ from prior searches][ from prior searches].
In recent developments, the company expanded its manufacturing capacity with a new greenfield facility in West Bengal commissioned in fiscal 2024, enhancing production capabilities for innerwear and casual apparel. Rupa & Company entered into a strategic licensing agreement with Jockey International in 2023 to exclusively market Jockey innerwear in India, bolstering its premium brand portfolio. Additionally, it launched new product lines including athleisure and performance wear under its existing brands to capture growing demand in the organized apparel segment [ from prior searches][ from prior searches].