- Business
- Rushil Décor Limited manufactures and sells decorative laminates, medium-density fiberboards (MDF), high-density fiber water-resistant (HDFWR) boards, pre-laminated decorative MDF boards, PVC boards, plywood and doors under the VIR brand; core products encompass a wide range of laminate designs including Oriental Oak, Natural Wood, Stylus, Ridges, Leather Finish, Wide Line, Mesh, Metal Bond, Antique, Jute, Bamboo Series, Microline Series and Light Brine decorative laminates for residential and commercial interiors. The company, founded in 1993 and headquartered in Ahmedabad, Gujarat, India, with manufacturing facilities in Gujarat and Andhra Pradesh, operates across India and exports to over 56 countries including the USA, Europe, Australia, Gulf nations, Israel and parts of Africa, targeting OEMs, retailers, distributors and furniture manufacturers in the wood panel and home furnishings industry. Recent developments include the commencement of trial production at Phase 2 of its Jumbo Laminate Plant in Gandhinagar, Gujarat, boosting capacity by 1.60 million sheets annually to a total of 2.8 million sheets primarily for export markets; expansion of plywood operations via machinery orders and addition of a third WPVC line to drive revenues toward INR 100 crore for plywood and INR 50-80 crore for WPVC; addition of 10 new direct distributors and over 40 retailers/dealers in Q2 FY26 alongside network growth through 50+ new retail distributors in Q3 FY25; approval for dilution of up to 29% stake in subsidiary Rushil Modala Ply Limited; and strategic focus on value-added products comprising 54% of MDF revenue, export-led growth with MDF exports up 38.2% YoY in Q3 FY25, and Jumbo project ramp-up targeting INR 100-125 crore revenue contribution in FY26 at 12-14% margins.