- Business
- Sabina Public Company Limited manufactures and distributes women's lingerie and related apparel products in Thailand and select export markets. The company offers a comprehensive range of underwear including push-up, non-push-up, strapless, and detachable bras; panties such as bikini, G-string, high-waist, mid-rise, boyleg, shorts, and boxer styles; camisoles, revealing underwear, slimming sets, and accessories like transparent arm straps, fashion hooks, and silicone nipple protectors; as well as non-lingerie items comprising swimwear, exercise sets, shapewear (tops, bodysuits, panty, shorts, waist trainers), nightwear, and outerwear-capable collections such as Madmoiselle, Maggiemae, and Cris’s Collection, with pricing segmented from low-end modern trade options to premium lines exceeding 1,000 Baht. Products are sold through 487 points of sale including 89 standalone shops, department stores, discount stores, online platforms, TV, catalogs, TikTok, and on-demand channels like Lineman Mart; the company maintains a manufacturing capacity of 12 million units annually, with Sabina brand sales comprising 94% of revenue and OEM production limited to 6% as of 2024.
Founded in 1995 and headquartered in Hankha, Chainat Province, Thailand, Sabina operates primarily in the domestic market with exports accounting for a smaller portion of sales; it imports raw materials and finished goods while exporting OEM products to international clients, particularly in Europe emphasizing environmental and ethical standards.
In recent developments, OEM sales surged 93.4% in Q2 2025 from restocking and grew 29.6% in 1H 2025 year-over-year, bolstered by a major client designating Sabina as a key manufacturer and new partnerships; the company plans 7-10 new standalone shops by year-end 2025 in high-traffic areas, diversification into additional product categories via third-party collaborations, and expansion into emerging channels to counter offline declines.