- Business
- Sabina Public Company Limited, with its associated entities, specializes in the design, manufacturing, and global distribution of intimate apparel for women. The company’s extensive product line encompasses a variety of bras, including supportive and wireless designs for diverse body shapes, a wide array of underwear styles such as bikini, high-waist, and boyleg options, alongside shapewear, activewear, and swimwear collections. It further provides essential accessories like transparent straps and nipple protectors. Catering to a broad demographic, the company offers items for children, adolescents, and adults under its well-recognized Sabina brand. Distribution occurs through a comprehensive network including department stores, retail outlets, its proprietary stores, online platforms, its official website, and mobile applications. Sabina, originally incorporated as J&D Apparel Public Company Limited in 1995, adopted its current name in May 2007 and maintains its headquarters in Hankha, Thailand. The company continues to prioritize product innovation and customer experience, expanding its physical store presence, diversifying product categories beyond core lingerie, and exploring new digital sales channels such as TikTok and on-demand delivery services. It also engages in Original Equipment Manufacturer (OEM) production for international brands, with a strategic shift towards its own brand development, now constituting a significant portion of its total revenue.