- Business
- Safari Industries (India) Limited manufactures and markets luggage and luggage accessories in India, with operations focused on injection-m molded and vacuum-formed plastic luggage products. It sells its products under the Safari, Urban Jungle, and Genie brands through company-owned stores, the website, and e-commerce platforms. The company is headquartered in Mumbai and operates production facilities in Mumbai and Halol, Gujarat, with a 1980 founding year. Main products and services include polycarbonate and plastic luggage; hard and soft luggage bags; backpacks and school, laptop, office, college, anti-theft, tech, expandable storage, formal, adventure, and overnighters backpacks; accessories such as sling bags, messenger bags, neck pillows; and duffle bags. Safari Industries also engages in the design, development, manufacturing, and marketing of luggage and related accessories for domestic and international markets, targeting retail consumers and institutional customers. Recent developments include expansion through a greenfield manufacturing facility in Jaipur via its wholly owned subsidiary Safari Manufacturing Limited, formal commissioning in late 2024, and ongoing strategic initiatives to broaden production capacity and product diversification; the company pursues partnerships, potential new product launches, and geographic expansion to strengthen its footprint in the global luggage sector. Foundationally, the business centers on integrated plastic luggage production, brand-led retail distribution, and multi-channel sales to travel and lifestyle segments across India, with growth initiatives aligned to expanding export opportunities and enhanced manufacturing capabilities.