- Business
- Sano Bruno's Enterprises Ltd is an Israel-based manufacturer and marketer of non-food consumer goods, founded in 1961 and headquartered in Hod Hasharon, Israel. The company produces and sells a broad range of household and personal care products, including laundry detergents under the Maxima brand; household cleaning products such as sponges, brushes, and various detergents; toiletries and hygiene products including baby wipes, diapers, lotions, creams, soaps, and adult incontinence pads; air fresheners; insect repellents and pesticides; paper goods like toilet paper, kitchen towels, facial tissues, and napkins; as well as packaging products including wrapping films and metal foils. Sano operates manufacturing plants in Hod Hasharon, Netanya, Kibbutz Snir, and Beit Shemesh and exports products mainly to Eastern Europe. It serves approximately 6,000 retail customers across Israel, such as Shufersal, Coop, and Club-Market, as well as public institutions, hospitals, hotels, cleaning companies, and offices.
In the last 1-2 years, Sano Bruno's Enterprises has continued its strategic focus on research and development while expanding its product portfolio with new launches such as the Sano Nature Series and the Black Series fragrance diffusers, reinforcing its position in home and personal care markets. It has sustained its market leadership in Israel by innovating hygienic fabric softeners with enhanced scents and functionalities. There is no public record of recent mergers or acquisitions, but the company remains focused on broadening its footprint in both domestic and export markets while maintaining ISO 9001:2000 certification standards. Sano's business model includes producing under its own brand and private labels to diversify its market offering.
Sano Bruno's Enterprises is publicly traded on the Tel Aviv Stock Exchange under the ticker SANO1.TA. Its core business segments extend across household products, cosmetics, packaging, and hygiene, targeting retail consumers, institutional clients, and commercial customers primarily in Israel and Eastern Europe. The company employs approximately 1,380 personnel and reported revenues of about 2.26 billion shekels in the trailing twelve months ending 2025 with a net income exceeding 250 million shekels, reflecting a strong market position in the fast-moving consumer goods sector.