- Business
- SBI Cards and Payment Services Limited SBI Cards and Payment Services Limited (SBICARD.NS) operates as India's second-largest credit card issuer and a pure-play non-banking financial company, providing a comprehensive portfolio of credit cards and payment services to individual and corporate customers nationwide. Incorporated in 1998 as a joint venture between State Bank of India State Bank of India and GE Capital, with headquarters in Gurugram, Haryana, the company offers premium cards such as SBI Card ELITE and AURUM featuring accelerated reward points, milestone benefits, concierge services, complimentary air tickets, gift vouchers, domestic and international lounge access, and exclusive travel perks; classic cards including Cashback SBI Card with 5% cashback on online spends; travel and shopping cards like MILES series, KrisFlyer SBI Card, Titan SBI Card, and PhonePe SBI Card providing air miles, hotel points, lounge access, and sector-specific rewards; corporate cards encompassing SBI Signature Corporate Card and SBI Platinum Corporate Card with dynamic credit limits, spend controls, transaction alerts, travel insurance, and air accident coverage up to Rs 1 crore; utility, purchase, and virtual cards; co-branded cards through partnerships with banks like Oriental Bank, Aditya Birla Finance, and Reliance Retail's RuPay Credit Card; and additional services including 14 payment modes, insurance agency for credit card customers, and digital tools like the SBI Card Mobile App and SBI Card Pay. As a subsidiary of State Bank of India, it serves retail consumers, corporates, and MSMEs across India, emphasizing customer acquisition, risk management, and digital payment adoption with over 21.5 million cards in force as of September 2025. Recent developments include the leadership transition with Salila Pande assuming the role of Managing Director and CEO on April 1, 2025; launches of the KrisFlyer SBI Card in partnership with Singapore Airlines for super-premium travel benefits, PhonePe SBI Card offering up to 10% back on groceries, bills, and travel, and enhancements to the AURUM super-premium card; a deepened partnership between affiliate SBI Payments and Pine Labs announced in January 2025 to advance next-generation commerce solutions; strong Q2 FY26 financial performance with net profit rising 10% year-over-year to Rs 445 crore amid 31% spend growth and improved asset quality; and sustained focus on RuPay-UPI integration, festive offers, and MSME credit cards to drive growth and hyper-personalization.