- Business
- Senco Gold Limited is an India-based jewelry retailer that manufactures, trades and retails a wide range of gold, diamond, silver, platinum, polki and gemstone jewelry; heavy bridal and lightweight gold products featuring intricate filigree, nakshi, meenakari, jadau and temple designs; lifestyle items including lab-grown diamonds, leather goods, fragrances and gift accessories through its wholly-owned subsidiary Sennes Fashion Limited; and offers products across categories such as rings, earrings, pendants, bracelets, necklaces, nosepins, mangalsutras, chains, bangles and coins spanning price points from Rs 4,200 to Rs 38,00,000. Incorporated on August 22, 1994, as Senco Gold Private Limited in Kolkata, West Bengal, and converted to a public limited company in 2007, the company operates over 185 showrooms across 19 Indian states with an omni-channel model encompassing physical stores, e-commerce platforms, mobile applications and chatbots, leveraging skilled Bengali karigars renowned for craftsmanship in eastern India's jewelry manufacturing hub. As India's second-most trusted jewelry brand and the largest organized retailer in eastern India, it targets diverse customers from traditional bridal buyers to younger demographics seeking contemporary Indo-Western and western designs. Recent developments include the incorporation of wholly-owned subsidiary Sennes Fashion Limited on September 7, 2024, to expand into lifestyle products such as lab-grown diamond jewelry, fashion accessories, perfumes and gifts for a cash consideration of Rs 5,00,000; a strategic partnership with Sky Gold to launch exclusive 9kt gold jewelry collections aimed at first-time and younger buyers; and ongoing franchise expansions including a new store in Hazaribagh in November 2025, alongside sustained growth targeting turnover milestones post its NSE and BSE listing in July 2023.