- Business
- Shemaroo Entertainment Limited creates, aggregates, and distributes content across media and entertainment platforms, including films, television shows, web series, devotional videos, Bollywood music, regional language content, and kids' programming. The company maintains a library exceeding 3,700 film and non-film titles in languages such as Hindi, Gujarati, Marathi, Punjabi, and South Indian languages; operates broadcast channels including Shemaroo Umang, Shemaroo TV, Shemaroo MarathiBana, and Shemaroo Josh; runs the OTT platform ShemarooMe under a freemium model; and manages over 50 YouTube channels generating substantial monthly views, alongside mobile value-added services, in-flight entertainment through subsidiary Contentino Media for airlines like Emirates and Qatar Airways, and merchandising via the Yedaz brand for Bollywood-themed products.
Founded in 1962 by Buddhichand Maroo as a book-circulating library in Mumbai, India, where it maintains headquarters at Shemaroo House in Andheri Kurla Road, the company pioneered India's video rental business in 1979 and expanded nationally through content distribution starting in 1987. Shemaroo serves audiences in over 150 countries, including the US, UK, UAE, Australia, and Singapore, through partnerships with DTH platforms such as Airtel Digital TV, Tata Sky, and Dish TV; television networks like Sony, Star TV, and Colors; and telecom operators including Airtel and Vodafone for content delivery via satellite, digital, and new media channels.
Recent developments include a strategic partnership with PWR Chain announced in November 2024 to integrate blockchain innovation for revolutionizing digital entertainment in India; a Share Purchase Agreement signed on May 8, 2025, to acquire 100% of Aikyam Entertainment Private Limited, which holds paid-up capital of INR 11 crores and estimated FY24-25 turnover of INR 19.23 crores, pending regulatory approvals; and the expansion of ShemarooVerse metaverse platform in July 2024 through collaboration with GMetri for immersive AI-based gaming experiences. The company continues to advance in Web 3.0 initiatives, building on prior alliances like the 2022 partnership with Seracle for NFT, metaverse, and blockchain applications.