- Business
- Shemaroo Entertainment Limited engages in content creation, aggregation, and distribution within the Indian media and entertainment industry. Founded in 1962 and headquartered in Mumbai, India, the company maintains a vast library exceeding 3,700 film and non-film titles across genres including movies, television shows, web series, comedy, devotional content, Bollywood and regional music, kids' programming, and animated films; it operates broadcast channels such as Shemaroo Umang, Shemaroo TV, Shemaroo MarathiBana, Shemaroo Josh, and the OTT platform ShemarooMe offering over 7,000 hours of content in Hindi, Gujarati, Marathi, Punjabi, and other regional languages via a freemium model; additionally, it provides syndication services, mobile value-added services through partnerships with telecom operators like Airtel and Vodafone, YouTube channels garnering billions of monthly views, in-flight entertainment via subsidiary Contentino Media for airlines including Emirates and Air India, immersive technology solutions, DTH distribution, music and studio services, and merchandising under the Yedaz brand. Shemaroo Entertainment distributes its content to satellite, cable, terrestrial networks, and digital platforms in over 150 countries, targeting audiences in India, the US, UK, UAE, Australia, Southeast Asia, SAARC, and MENA regions. Recent developments include a strategic partnership with PWR Chain announced in November 2024 to launch ShemarooVerse, a blockchain-based platform revolutionizing digital entertainment; expansion of ShemarooMe's global OTT presence in 2024 through collaborations with telecom operators Zain, STC, Mobily in Saudi Arabia, and Vodafone in Qatar enabling direct carrier billing; agreement to acquire Aikyam Entertainment Private Limited; and launches of new channels Shemaroo Umang in 2022 and Shemaroo Josh in 2023.