- Business
- Sirca Paints India Limited Sirca Paints India Limited engages in the manufacturing, importing, distribution, and export of premium wood coatings, decorative wall paints, and related products primarily in India, with exports to Nepal, Bangladesh, and Sri Lanka. Incorporated in 2006 and headquartered in New Delhi, the company offers an extensive portfolio under brands including Sirca for luxury Italian wood coatings, high-end PU finishes, wood stains, acrylic finishes, UV products, wood fillers, special effects, and wall paints; Unico for mass-market wood coatings; Oikos for high-end decorative texture coatings and solid color finishes; Wembley for expanded product lines following its recent acquisition; and Welcome for paint thinners and reducers; it also provides metal coatings for corrosion protection, glass coatings, nitrocellulose and melamine products, bicomponent water-borne and solvent-borne topcoats, and wall primers and putties. Sirca Paints India Limited operates five state-of-the-art manufacturing facilities, including units in Sonipat, Haryana for mass-market wood coatings and in the NCR region for wall paints and putty, serving professional applicators, OEMs, retailers through over 900 studios, and a distribution network spanning northern, southern, and western India with plans to expand to more than 20 branches and 1,400 outlets. In recent developments, the company acquired the Wembley brand in March 2025 to broaden its platform and product portfolio, extended its strategic partnership with Sirca S.p.A. of Italy until 2041 for distribution, manufacturing rights, and technical know-how transfer enabling local production of high-quality wood coatings with a 0.75% royalty on turnover from 2026, and launched new product lines under Wembley and Oikos while investing in brand-building under the "Your Italian Autograph" tagline to target leadership in premium wood and wall finishes segments.