- Business
- Sirca Paints India Limited manufactures and distributes premium wood coatings, wall paints, and related finishes in India. The company offers polyurethane polishes, wood stains, polyester products, acrylic finishes, UV coatings, wood fillers, wood care products, handmade and special effects finishes, additives, bicomponent water-borne and solvent-borne pigmented topcoats, nitrocellulose and melamine coatings, thinners, metal coatings for corrosion protection and artistic applications, and glass coatings; it operates under brands including Sirca, Unico, Wembley, and Oikos through an extensive dealer network exceeding 2,400 outlets, over 900 studios, and OEM partnerships across northern, southern, and western India with plans for nationwide expansion to more than 20 branches and 1,400 outlets. Founded in 2006 and headquartered in New Delhi, Sirca Paints imports high-quality products primarily from Sirca S.p.A., Italy, and has established in-house manufacturing for melamine, NC products, economical PU, and other lines at its facility in Sonipat, Haryana. In November 2025, the company extended its strategic partnership with Sirca S.p.A., Italy, until 2041, encompassing distribution, manufacturing license, brand usage rights, and technology transfer for local production of acrylic, UV, and polyester-based wood coatings with a 0.75% royalty on turnover from 2026; it acquired the Wembley brand from Wembley Paints & Chemicals and Indo Wembley Paints Private Limited in late 2024 for Rs 81.5 crore, adding Rs 100 crore in projected revenue; entered an exclusive distribution agreement with Oikos S.p.A., Italy, in 2023 for decorative and textured paints; and launched new Wembley and Oikos product lines while enhancing retail presence under the "Your Italian Autograph" branding initiative.