- Business
- SkiStar AB (publ) specializes in the ownership and management of premier alpine mountain destinations across Sweden and Norway. The company operates through three distinct divisions: the Management of Mountain Resorts, Property Development and Exploitation, and Hotel Operations. Its core offerings encompass a full spectrum of winter sports experiences, including access to ski lifts and passes, various accommodation options, and equipment rentals for both skiing and cycling. The organization further extends its services to include ski instruction and the sale of sporting goods through physical retail locations and its online platform, Skistarshop.com. Beyond the winter season, SkiStar fosters active recreation year-round with facilities for climbing parks, trail cycling, hiking, padel courts, and golf amenities. In its property segment, the company actively invests in, develops, and divests land and other real estate holdings. Additionally, it facilitates vacation club memberships, offering unit weeks, and manages various accommodation rentals. Through its hotel division, SkiStar operates properties under its own brand and through partnerships, providing guests with comprehensive hospitality services including lodging, dining, and additional amenities. SkiStar maintains its presence across key Scandinavian resorts, including Sälen, Åre, Vemdalen, and Hammarbybacken in Sweden, along with Hemsedal and Trysil in Norway. The company is headquartered in Sälen, Sweden.