- Business
- Samsung Electronics Co., Ltd. manufactures and sells a broad range of consumer electronics, semiconductors, and display panels worldwide. The company offers smartphones under the Galaxy brand including the flagship S series, midrange A series, and foldable Z series; tablets via the Galaxy Tab lineup; televisions such as Neo QLED 8K, OLED, QLED, and lifestyle models like The Frame; home appliances including refrigerators, washing machines, air conditioners, and robot vacuums; laptops and monitors; audio products through Harman brands like JBL and AKG; memory chips such as DRAM, NAND flash, and solid-state drives; and components like image sensors, lithium-ion batteries, and OLED panels for clients including Apple and automotive firms. Samsung Electronics operates in four main areas—digital media, semiconductors, telecommunication networks, and LCD digital appliances—with assembly plants and sales networks in 76 countries; it targets consumer, enterprise, and industrial markets across the Americas (35.6% of 2023 sales), Europe (18.6%), South Korea (17.6%), Asia and Africa (17.3%), and China (10.9%). Founded in 1969 and headquartered at Samsung Digital City in Suwon, South Korea, the company is the flagship of the Samsung Group and trades under tickers including 005930 on KRX and SMSD.IL on the London Stock Exchange. Recent developments include the unveiling of Samsung Vision AI at CES 2025, integrating AI features like Click to Search, Live Translate, and Generative Wallpaper across Neo QLED, OLED, QLED, and The Frame TVs for personalized experiences; expansion of Samsung Art Store to Neo QLED and QLED models with over 3,000 curated artworks and partnership with Art Basel; launch of The Frame Pro with Neo QLED picture quality and Wireless One Connect; €1.5 billion acquisition of FläktGroup in 2025 to bolster HVAC solutions for data centers; investment in Rainbow Robotics becoming its largest shareholder; and integration of AI across its entire product portfolio from premium Galaxy S25 series to budget devices.