Global X Social Media ETF (SOCL) is an exchange-traded fund that provides investors with targeted exposure to companies involved in the global social media industry by tracking the Solactive Social Media Total Return Index. The fund employs a full replication strategy, holding a modified market-cap-weighted portfolio of social media-focused equities selected by a committee; top holdings include Tencent Holdings Ltd., Meta Platforms Inc., Reddit Inc., Kuaishou Technology, and Naver Corp., spanning sectors such as communication services (84.3%), information technology (15.0%), and others. It offers access to both established global leaders and emerging players in interactive media, online services, media entertainment, and related technologies like social commerce, which is projected to exceed $8 trillion by 2030.
Launched on November 14, 2011, and domiciled in the United States, SOCL is managed by Global X Management Company LLC, a New York-based provider of thematic ETFs that is a subsidiary of Mirae Asset Global Investments following its 2018 acquisition. The fund operates globally, with primary exposure to companies in the U.S., China, South Korea, and other regions, catering to investors seeking growth in digital connectivity and user-generated content platforms that connect over half the world's population.
In recent developments, Global X, issuer of SOCL, expanded its international footprint through the October 2025 acquisition of ETF Securities Australia alongside Mirae Asset Global Investments, adding approximately A$4.7 billion in assets under management and enhancing capabilities in thematic, commodities, and digital asset strategies across Australia. This move builds on prior expansions, including new product launches like the Global X Uranium UCITS ETF in 2022 and filings for spot Bitcoin ETFs in 2023, while leadership transitioned with Ryan O'Connor appointed CEO in April 2024. SOCL itself maintains passive management with a net expense ratio of 0.65% and assets under management around $159 million as of late 2025.