- Business
- Samsung Electronics Co., Ltd. (SSUN.F) manufactures and markets a diverse range of consumer electronics, semiconductors, and display panels worldwide. The company produces smartphones under the Galaxy brand including the flagship S series, foldable Z Fold and Z Flip models, mid-range A series, and related accessories; televisions and monitors encompassing Neo QLED, QD-OLED, OLED, and large-screen variants; home appliances such as refrigerators with AI Vision Inside and Bespoke designs, washing machines including Vented Combo models, air conditioners, air purifiers, microwave ovens, vacuum cleaners, and robot vacuums; computing devices like Galaxy Books, Chromebooks, and tablets in the Tab S and Tab A series; network equipment; digital cameras; printers (prior to divestiture); audio products via subsidiary Harman including digital cockpits, car audio systems, portable speakers, and soundbars under brands such as JBL, AKG, and Harman Kardon; and semiconductor components comprising DRAM, NAND flash, HBM3E/HBM4 memory, high-density eSSDs, DDR5, GDDR7, mobile application processors (Exynos), image sensors, CMOS image sensors, and foundry services on advanced nodes like 2nm GAA. Samsung Display produces mobile OLED panels, large OLED displays for TVs and IT, and related technologies; operations span assembly plants and sales networks in 76 countries across the Americas (35.6% of 2023 sales), Europe (18.6%), South Korea (17.6%), Asia/Africa (17.3%), and China (10.9%), with over 260,000 employees.
Founded in 1969 and headquartered in Yeongtong District, Suwon, South Korea, Samsung Electronics operates as the flagship of the Samsung Group chaebol, focusing on four core areas: Device eXperience (DX) for consumer devices and networks; Device Solutions (DS) for semiconductors and foundry; Visual Display for TVs and appliances; and partnerships through subsidiaries like Samsung Display and Harman.
In the last two years, Samsung announced a $310 billion five-year investment plan in November 2025 to expand semiconductor and AI infrastructure, including Pyeongtaek Plant 5 for memory chips starting 2028, AI data centers by Samsung SDS, and next-generation EV batteries via Samsung SDI. The company completed its €1.5 billion acquisition of German ventilation firm FläktGroup in late 2025 to bolster data center cooling for AI applications and acquired healthcare platform Xealth in July 2025 to integrate wellness data into its ecosystem. Additional developments include a $16.5 billion chip supply deal with Tesla announced July 2025 for AI6 chips from its Texas facility; unveiling Samsung Vision AI at CES 2025 with features like Home Insights, Pet and Family Care, Adaptive Sound Pro, and Color Booster Pro integrated into SmartThings; expansion of One UI to home appliances for seven-year software support starting 2024 models; launches of Galaxy S25 series, Z Fold7, A56/A36 5G, and AI-enhanced products like 36-inch T-Type refrigerators and 27-inch Vented Combo washers; becoming the largest shareholder in Rainbow Robotics in 2025; and leadership transition to sole CEO Jun Young-hyun following co-CEO Han Jong-hee's death in March 2025, with establishment of a dedicated M&A team to accelerate future growth.