- Business
- Strax AB (publ) (STRAX.ST) serves as a holding company focused on mobile accessories and connected devices, offering products across protection, power, connectivity, and personal audio categories; its proprietary brands include Xqisit and Flavr, with distribution services extending to other mobile accessory brands through channels in the Americas and Nordics; the company also provides logistics, packaging, and planogram services to telecom operators, mass merchants, consumer electronics retailers, and online platforms. Founded in 1995 and headquartered in Stockholm, Sweden, Strax operates with approximately 15 employees across four countries and was formerly known as Novestra AB. Recent developments include the divestment of Urbanista for MEUR 25 in December 2023, the sale of Clckr, Jewel, and Fundamental brands along with US customer contracts in April 2024, the divestment of its 40% stake in Matter Brands LLC for MEUR 11 in May 2024, the acquisition of select assets from the insolvency estate of Strax GmbH in Germany in October 2024 covering sales entities in Scandinavia, brands Xqisit and Flavr, inventories, and customer agreements, as well as the filing for bankruptcy by STRAX AB in April 2025 amid ongoing efforts to stabilize and rebuild operations.