- Business
- Strauss Group Ltd. (STRS.TA) manufactures and markets a broad range of branded food and beverage products, including dairy items such as yogurts, soft cheeses and milk alternatives; coffee products encompassing roast and ground, instant, cappuccino and creamer varieties; salty snacks, confectionery, chocolate powders, drink powders, pastries, soft drinks, corn snacks, juice powders, salads and dips; as well as water purification, filtration, carbonation, heating and cooling systems. The company operates through segments including Health & Wellness, Fun & Indulgence, Israel Coffee, International Coffee and Strauss Water, with sales to retail stores, coffee shops, vending machines and other retailers; it maintains production sites in over 20 countries across Israel, North America, Europe, Brazil and internationally, targeting consumer markets with a workforce exceeding 14,000 employees. Founded in 1933 and headquartered in Petah Tikva, Israel, Strauss Group Ltd., formerly Strauss-Elite Ltd., functions as a subsidiary of Strauss Holdings Ltd. with the Strauss family holding majority ownership. In late 2024, PepsiCo acquired full ownership of the company's Sabra and Obela fresh dips and spreads business for approximately $244 million, enabling Strauss to refocus resources on core operations in dairy, coffee, beverages and water solutions while retaining an option to purchase up to 2.5% of PepsiCo's holdings in Strauss's Israeli salty snacks division. Recent initiatives include the launch of a new milk alternatives factory in northern Israel, with initial products entering the market in 2025 to support growth in that category alongside expansions in water purification; the company targets 5% annual sales growth and reviews its 2026 EBIT margin goal of 10-12%.