- Business
- Sunrise Communications AG is a Swiss telecommunications group that provides mobile, fixed-line, broadband Internet, and entertainment services to residential and business customers; it operates under a multi-brand strategy with Sunrise as the flagship and flanker brands such as yallo, swype, Lebara, and UPC. The company offers core products and services including mobile voice and data services (prepaid and postpaid), international roaming, fixed broadband Internet access, IPTV and television services, fixed-line telephony, device-as-a-service, and bundled communications solutions for homes and businesses; it also delivers value-added offerings such as cybersecurity, cloud and ICT services, Internet of Things connectivity, and pay-TV platforms. Sunrise markets devices and accessories through its retail network and partners, and provides related services such as device protection, identity protection, Sunrise Pay, and network-related services for wholesale customers. The company operates across Switzerland with a nationwide footprint, including direct-to-consumer channels (retail stores, websites, call centers) and wholesale distribution, and serves mobile virtual network operators and branded resellers through its infrastructure and support functions. Sunrise was founded in 1996 and is headquartered in Opfikon, Switzerland, with ongoing strategic initiatives to accelerate commercial momentum, including 5G Standalone deployment, multi-brand portfolio enhancements, and UPC customer migrations. Recent changes include organizational and product portfolio enhancements, the expansion of 5G capabilities, and accelerated go-to-market programs across its segments, aimed at strengthening customer acquisition, retention, and digital service adoption. Industry focus centers on telecommunications and information and communications technology (ICT) solutions for consumer and business segments, with target markets spanning Switzerland’s residential, SME, and enterprise customers, and ongoing efforts to broaden digital services through partnerships, network modernization, and enhanced service ecosystems. Sunrise maintains corporate relationships as a publicly listed company with global research coverage and adheres to standard disclosure practices in line with market expectations for a leading Swiss telecom operator.