AdvisorShares Insider Advantage ETF
SURE
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ROIC.AI
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- AdvisorShares Insider Advantage ETF (SURE) is an actively managed exchange-traded fund that seeks long-term capital appreciation by investing primarily in domestic equities exhibiting strong insider buying activity. The fund employs a proprietary quantitative model to identify and select U.S. common stocks based on metrics such as the ratio of insider purchases to sales, trading volume, and historical performance following insider transactions; it maintains a concentrated portfolio of 30-50 holdings, with sector allocations dynamically adjusted to capitalize on perceived insider confidence signals. AdvisorShares, the fund's sponsor and investment adviser, offers a suite of actively managed ETFs focused on thematic and alternative strategies, including sector-specific funds, cryptocurrency exposure, and tactical allocation products. Founded in 2010 and headquartered in Bethesda, Maryland, AdvisorShares operates nationwide in the United States, targeting retail and institutional investors seeking active management in niche equity strategies. Recent developments include a strategic rebranding and methodology enhancement in 2024 to refine insider sentiment scoring algorithms amid heightened market volatility; additionally, in late 2025, AdvisorShares announced a distribution partnership with a major brokerage platform to expand access to SURE and peer funds, alongside a minor portfolio restructuring to incorporate AI-driven insider data analytics for improved signal accuracy.