Hamashbir 365 Ltd operates departmental stores in Israel, primarily focused on retailing a diverse range of consumer products. The company's core product offerings include men's, women's, and children's clothing; underwear and footwear; cosmetics and beauty products; home and leisure products; electrical appliances; kitchenware; baby accessories; sportswear and related equipment; holiday gift items; and general household goods. It operates the Mishvir department store chain and markets products under various well-known brands, including Abercrombie & Fitch, Bali, Carhartt, Delonghi, Elemis, G-Star, L'Oreal Paris, Palladium, Yves Saint Laurent, and others. The company also offers gift cards and runs an e-commerce platform called THREESIXTYFIVE for online purchasing and direct shipping to customers.
Founded in 1947 and headquartered in Netanya, Israel, Hamashbir 365 Ltd is active primarily in the domestic Israeli market. It operates 36 stores nationwide. The company has two main business segments: retail activities through its department stores and management of customer clubs, including corporate catering services via its subsidiary 365 Technologies, which operates a technological platform for this purpose.
Recent major changes include the company's name change from Hamashbir 365 Holdings Ltd to Hamashbir 365 Ltd in August 2019. Additionally, in 2024-2025, the company has experienced growth in revenue with expansions in its product range and strengthening of its e-commerce capabilities. In February 2025, a merger occurred involving its subsidiary Company Club 365 with the parent company, reflecting operational consolidation efforts. Hamashbir continues to focus on enhancing its technological platforms to improve customer engagement and operational efficiency.
The company employs over 2,100 people and targets a broad customer base across various demographic groups, focusing on fashion, home, and lifestyle consumer segments. Its comprehensive product portfolio and multi-channel retail strategy position it as a leading department store operator in Israel’s consumer cyclical sector.
This description encompasses the company's product details, operational scope, and recent strategic developments, providing a comprehensive view of Hamashbir 365 Ltd as of late 2025.