Tuatara Capital Acquisition Corporation, a blank check company, focuses on effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses, primarily targeting the cannabis industry; it offers no operational products or services prior to completing such a transaction. Incorporated in 2020 and headquartered at 655 Third Avenue, 8th Floor, New York, New York, the company conducted its initial public offering in February 2021, raising approximately $200 million in gross proceeds through 20 million units at $10 each, underwritten by J.P. Morgan and BMO Capital Markets. The company operates on a global basis with a focus on compliant cannabis sector opportunities in the United States and Canada. In November 2021, Tuatara Capital Acquisition Corporation announced a definitive business combination agreement with springbig, a provider of loyalty and marketing automation platforms for the cannabis industry, valued at an estimated post-transaction equity of $500 million including a $13 million PIPE; the transaction, structured as a reverse merger, was unanimously approved by both boards and filed publicly with the SEC on Form S-4 in February 2022. The business combination closed on June 14, 2022, resulting in Tuatara Capital Acquisition Corporation being acquired by SpringBig Holdings, Inc., with the combined entity renaming to SpringBig Holdings, Inc., changing its ticker symbols to SBIG for common stock and SBIGW for warrants, and commencing trading on Nasdaq Global Market on June 15, 2022; Sergey Sherman, Tuatara's CFO, joined the board post-merger, while Jeffrey Harris continued as CEO of the public entity.