- Business
- TradeDoubler AB (publ) (TRAD.ST) operates as a leading provider of performance marketing and technology solutions, facilitating affiliate partnerships between advertisers and publishers worldwide. Founded in 1999 and headquartered in Stockholm, Sweden, the company offers a comprehensive suite of services including partner programs; influencer programs; SaaS partner marketing; white-label and in-house partner management platforms; lead generation campaigns; app marketing for user acquisition and engagement; programmatic advertising; referral and partner marketing; email marketing; mobile marketing; C2C display advertising across e-commerce and social media; and CTV marketing targeting connected TVs and streaming services, with its Metapic platform supporting influencer networks. Tradedoubler maintains operations across more than 90 global markets, including key regions in Europe (such as Sweden, UK, Germany, France, Netherlands, Italy, Spain, Poland, Nordics), Australia, Brazil, and a recent expansion into the United States via a new headquarters in Miami launched in May 2025; it employs around 360 people across 15 offices and serves e-commerce brands, agencies, digital platforms, and sectors like technology and media as a subsidiary of Reworld Media Société Anonyme. Recent developments include strong revenue growth reported for 2024 with total revenue reaching SEK 2.1 billion and a 3% increase in Q2 2024 adjusted for currency effects; strategic US market entry to support North American partnerships; executive appointments such as Chloe as VP Marketing & Investor Relations in September 2025 and Nicolas as a key leader in France in March 2024; and sustained emphasis on technological advancements like integrations with mobile measurement partners for app campaigns and first-party data solutions for lead generation.