Troika Media Group, Inc.
TRKAW
NASDAQ Capital Market0.00
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Troika Media Group, Inc.
TRKAW
(NASDAQ Capital Market)
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ROIC.AI
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- Business
- Troika Media Group, Inc. (TRKAW) operates as a professional services company providing integrated branding, marketing, and advertising solutions worldwide to global brands primarily in entertainment, sports, consumer products, financial services, education, eSports, and gaming sectors; core offerings encompass brand building and activation, marketing innovation with enterprise technology, performance marketing and customer acquisition via internal/external creative resources, third-party advertising technology solutions, proprietary business intelligence and data delivery systems, consumer engagement tactics across digital and offline ecosystems, brand strategy, design, public relations, influencer and social media marketing, live events, experiential activations, crisis communications, research insights, animation, and fan engagement services. Founded in 2003 and headquartered at 25 West 39th Street, 6th Floor, New York, New York, with additional offices in Los Angeles, California, and London, United Kingdom, the company--formerly M2 nGage Group, Inc., renamed in July 2017--maintains operations through approximately 100 employees serving clients including Apple, CBS, AT&T, ESPN, Netflix, and UFC. In recent developments, Troika completed the transformative acquisition of Converge Direct LLC in March 2022 for approximately $125 million funded by debt and equity, adding performance marketing capabilities with over $300 million in revenue and integrating key Converge executives into leadership roles; however, facing debt defaults from the deal, it filed for Chapter 11 reorganization on December 7, 2023, in the U.S. Bankruptcy Court for the Southern District of New York, culminating in a March 2024 financial restructuring and asset sale to secured lender Blue Torch Finance via a mediated settlement that preserved going-concern operations for over 80 employees, confirmed a liquidating plan, and resulted in Nasdaq delisting with cancellation of common stock and warrants.