Executives
Chirag Shah - Edelweiss Securities Limited N. Chandrasekaran - Chairman Guenter Butschek - MD and CEO Ralf Speth - CEO, Jaguar Land Rover P.
B. Balaji - Group CFO Kenneth Gregor - CFO, Jaguar Land Rover
Analysts
Kapil Singh - Nomura Securities Pramod Amthe - CIMB Yogesh Aggarwal - HSBC Binay Singh - Morgan Stanley Robin Zhu - Bernstein Capital Sonal Gupta - UBS Securities Jamshed Dadabhoy - Citigroup Sahil Kedia - Merrill Lynch Jatin Chawla - Credit Suisse Amyn Pirani - Deutsche Bank Jinesh Gandhi - Motilal Oswal Securities Kumar Rakesh - BNP Paribas Pramod Kumar - Goldman Sachs Hitesh Goel - Kotak Securities Saurabh Kumar - JPMorgan Chinmay Gandre - Future Generali Priya Ranjan - Systematix Shares & Stocks Avi Hoddes - Sandbar Asset Management Shailendra Mundra - Individual Investor
Operator
Ladies and gentlemen, good day. And welcome to Tata Motors Q3 FY '18 Earnings Call hosted by Edelweiss Securities Limited.
As a reminder, all participants’ lines will be in the listen-only mode. [Operator Instructions] Please note, that this conference is being recorded.
I now hand the conference over to Mr. Chirag Shah, from Edelweiss Securities.
Thank you. And over to you, sir.
Chirag Shah
Thank you, Ali. Hi, everyone.
Good afternoon and good evening, and thank you for joining the Tata Motors Q3 Earnings Call. We thank the management for giving us the opportunity to host the call.
From the management side we have today with us, Mr. N.
Chandrasekaran, Chairman; Mr. Guenter Butschek, MD and CEO, Tata Motors; Dr.
Ralf Speth, CEO Jaguar Land Rover; Mr. P.
Balaji, Group CFO, Tata Motors; Mr. Kenneth Gregor, CFO, Jaguar Land Rover; and other members of the investment -- Investor Relations team.
Now I would request Mr. Balaji for opening remarks and initial comments on the results.
And then, we can move to Q&A. Over to you, sir.
P. B. Balaji
Yes, thanks, Chirag. Firstly good evening all of you and thanks for joining this call.
Let me also take this opportunity to firstly, tell you how delighted I am to join this team. This is my first call.
So I am very happy to be sharing this opportunity with you. What I'd like to draw your attention to is the Investor deck that we have uploaded on the website.
And I'll probably try and take you through some of the slides that are out there and flush it out a little bit more detail for you so that it will help you understand our results better. So without further ado, let me quickly cut to the chase, and referring to the slide number as I go along so that you can use it to navigate the deck as well.
Starting with the Safe Harbor statement on Slide 2, standard there. Moving on to Slide 3.
I think it's been an exciting quarter for us in terms of the product development across the board, be it the increased sale in U.S. in EU and U.K.
or the Nexon availability across Tata Motors in India. So we're quite happy with the way things have progressed.
And we'll also like to draw your attention to the new Slovakia plant that's on track for starting production at the end of 2018. Delighted to see the first EV, first batch of Tigor electric vehicles delivered to EESL.
So it has been a very, very exciting period for us at Tata Motors Group. Moving on to the markets.
China and India were the bright spots for us, with very strong consumer demand in China. And as far as India is concerned, the strong support for the infrastructure program and post-GST rules have really ensured the market is on a high.
However, there were challenging conditions elsewhere, particularly the situation in U.K. with Brexit, the diesel uncertainty, as well as the new diesel taxes is causing a fair amount of pain to the markets there.
And as far as the U.S. is concerned, the cyclicality of the market is resulting in a significant amount of competitive spends to be done to maintain shares there.
But all in all, it has been a mixed bag as far as the market conditions are concerned. And in that conditions, we are quite happy with the way the group has delivered a profitable growth, despite these challenging conditions.
Moving on to Slide 5. These are just the numbers out there.
The columns that I have is - it's reassured to see volume-driven revenue growth of almost 16%, with EBIT at 3.6% up at 80 bps, and we'll talk more about EBIT as we go forward. Moving on to Slide 6, a bit - split up of the revenues.
What is really reassuring on the revenue slide is how volume and mix has come to the party and delivered a significant pickup as far as the growth is concerned. And even more satisfying is seeing Tata Motors stand-alone business coming to the party when it comes to growth, and JLR continues to motor along at 5.7% growth.
As far as the retails are concerned for JLR, very strong growth in China and Ken will talk about it in a slightly more detail. And as far as Tata Motors standalone is concerned with a broad-based volume growth of 30%, with CV up 35% and PV up 20% in volumes is a very strong story there.
Moving to the profitability. JLR EBIT was down 130 bps, while Tata Motors standalone EBIT was up 980 bps.
And the process for JLR EBIT going down of fundamentally linked to the model year run-out, where Range Rover and Range Rover Sport model years were moving into next quarter. And because of that, we are having a higher D&A expense, which when is getting amortized to over a lower base is costing the margins to structurally go down.
And as far as Tata Motors standalone concerned, it is basically the turnaround strategy delivering completely and being on track. On a full year basis, PBT growth is almost 240%, which is a good comeback from where we were earlier.
On a 9 month consolidated basis, if I look at Slide 8, the story is very similar, and the PBT growth of 113% that you see here has one-off of JLR pension credits that is there. And the cost of concern is a free cash flow outflows of almost INR 1,800 crores, primarily relating to lower operating profit, higher investments and launch-related working capital in JLR, which is of temporary nature.
So with this, let me then pass it on to Ken to cover the Jaguar Land Rover results in slightly more detail. Ken, over to you?
Kenneth Gregor
Thank you, Balaji. And good afternoon, and good evening to everyone who is taking the time to join us on the call.
Just also continue to refer to the Slide numbers on Slide 10 we've got some summary metrics for Jaguar Land Rover for Q3 and for the 9 months, and the figures I'm talking about in pound, sterling. Basically in Q3, we saw revenue up 4% on the back of higher retail volume, also of a similar amounts.
In terms of PBT, we saw a profit of £192 million, which is £63 million lower than the same quarter a year ago, although I should point out that the same quarter a year ago did include a one-off recovery related to the Tianjin explosion of a couple of years ago. The EBITDA margin in the quarter was slightly higher than the same quarter a year ago at close to 11% versus the roughly 10% we had in the same quarter a year ago, and the 9 months figures, the results from that are shown underneath.
In terms of the volumes on Slide 11. A mixed picture, as Balaji already pointed out in terms of some of the challenges that we've seen in the U.K., in particular impacted by uncertainty related to Brexit and also diesel uncertainty that we're seeing in both the U.K.
and Europe. And in both those regions, we saw volumes slightly lower than in the same quarter a year ago.
The U.S. market is - has gone backwards also in the quarter, the overall industry being somewhat lower than the peak that we saw in 2017.
But the brightest spot in our overall retail results is certainly in China, where we saw the volumes about 14% higher year-on-year in the quarter. By model on Slide 12, you see the picture was actually bringing the couple factors that are going on to be able to just call those out.
We've seen a Range Rover and Range Rover Sport volumes lower year-over-year that is connected with the '18 model year refresh that we have done of both of those products that was very positive. It gives us a really strong freshening for the vehicle.
It has a plug-in hybrid for both vehicles, and we're in the marketplace with those vehicles rolling out to customers this quarter. But it has been a factor that we saw the run-out of the '17 model year resulting in lower volume in Q3.
On the plus side, we launched Velar during the last calendar year, and therefore we, obviously, saw a full quarter of the Velar volumes in the quarter 17,000 units. And Discovery continues in its growth phase as we've launched that model at the beginning of the last fiscal year.
Coming to the causal factors for the profitability changes. I think the bridge on Slide 13 helps see from the 255 [ph] million PBT that we had in the same quarter a year ago.
We do have higher wholesale volume around about 3,000 units. But one of the features that we have continued to see has been relatively higher incentive spending, which has grown further as a proportion of revenue in the quarter, and you can see has pushed us backwards to the tune of £73 million in the quarter and those do reflect relatively more challenging market conditions that we're experiencing in the U.K., in Europe and in the U.S.
and that's the cost of responding to more competitive incentive levels generally in those markets. We see a modest positive on product costs as variable cost, and - but on the fixed costs side, we see higher - a continuation of the trend that we have seen in the past and should expect to continue to see, which is continually growing depreciation, amortization, reflecting the investment that we've made in those new models.
And that's the largest part of the $178 million increase on the fixed costs side. Exchange.
Foreign exchange has been a relative positive for us in the quarter, although most of that is the non-recurrence of a prior period loss in the same quarter a year ago of 67. And then there are actually two onetime factors, that's the non-recurrence of the 85 recovery we had for Tianjin, but we got a positive of $45 million relating to a China market incentive that we received in the quarter.
And all of those things together with the EBIT movement, so to called out underneath the bars, helps to explain why we see the quarter the way we haven't some of causal factors. Slide 14, and Balaji mentioned that we did see a cash outflow in the quarter in the region of £660 million, which is clearly a sizable figure.
It's related to the two factors that you can see, the ongoing investment that we continued to make in new models, in technology, in the infrastructure of our business, so that continues. And also a working capital effect, which is broadly related to inventory connected with the changeover between '17 model year and '18 model year on the Range Rover and Range Rover Sport, and would be expected to be a timing item that ought to reverse in Q4.
Slide 15 talks to the investment spending that I mentioned, and we'll talk a little bit more about some of the - what we're investing in, in the causal - in the strategy section in a second. But broadly, we continue to be on the front foot in investing for future growth and investing and for testing new products that our customers will love because that is our reason for being as our business.
And it gets our best antidote to the relatively more challenging market conditions that we find ourselves in. Slide 16 talks to the liquidity.
So despite the cash outflow that we saw in the quarter and have seen year-to-date, the good thing is we do retain strong liquidity as a business because we expect to see some ebb and flow of the working capital cycle in our business. In some parts that is normal, as is the seasonality we see in our business.
And therefore, we structured our debt maturity profile to spread that maturity over the next 5 or 6 years in a relatively smooth manner that gives us the confidence that we have no major [ph] refinancing risks at any one point in time. Slide 17 talks to the year-on-year movement in foreign exchange.
I just described the various causal factors. Actually what we saw in the quarter was unfavorable operating exchange compared to the same quarter a year ago, but that's been offset by lower hedging losses in the quarter.
So the 134 negative on operating exchange is offset by a positive 151 on realized hedgings from a year-over-year point of view. And then you can also see the favorable year-over-year foreign exchange mark-to-market that we saw in the quarter.
Just turning to the strategy section. So I'm now looking at Slide 19.
I mean, basically our strategy is consistent, and we continue to invest to drive sustainable profitable growth and create experiences that our customers love to life - love for life through our products and the services that we also provide. Clearly, Slide 20 has to talk about the environment being challenging and, of course, it is.
It is exciting environment for the automotive business right now, whether it be geopolitical and economic environments, including Brexit that I've already mentioned or the market forces, which is causing us to see higher incentive levels. But also of course, the electrification that is taking place in the car industry, and will continue to take place and the uncertainty that's bringing around diesel engines, for example, and emissions compliance.
We're also seeing trends, of course, for driver assistance, connectivity, mobility trends. And bringing with it - of course, all of that brings with it relatively high investment requirements for the business.
And of course, we as a business, we've not stood still. We're seeking to take action to address all of those challenges.
For example, we are investing in hybrid and battery electric vehicle technology as evidenced by the launch of the Range Rover, The Range Rover Sport plug-in hybrids this quarter. We're investing in fantastic new infotainment technologies, for example, that are also in those vehicles and with the launch of the Blade technology in the Range Rover Velar we launched earlier this year.
And we have launched and continue to launch exciting new products, like the Jaguar E-PACE that is now coming to showrooms around the world as we speak. And of course, we're very focused on cost efficiency management with our Leap project that we kicked off over 2 years ago as a direct response to the challenges we saw around the cost of the machines and the challenges of the market.
In terms of industry volumes on Slide 21, I think, I've really talked about this a bit already, so I won't labor it. But we have seen lower U.K.
industry volumes, Europe growth, but with significant diesel uncertainty and the U.S. down, which is really, I'd say, more of a cyclical factor after a peak year in 2016.
Overseas recovering somewhat, and China overall industry volumes being relatively flat, and as I said, within that, we managed to grow our volumes. Slide 22 talks to the longer term.
I think in the longer-term, we would continue to expect to see premium car volumes grow and therefore, underpinning our continued belief that we can invest in fantastic new models and increase our market share, but also within a growing premium marketplace in most regions around the world underpinned, as you can see on the chart, by China. And I think Slide 23 just showcases and evidences what I have just talked about with those new products.
Also included there, but I didn't talk about already, our Jaguar I-PACE, our first battery electric vehicle that's coming this year to our line-up, which we're incredibly excited about. Slide 24 talks to what we're doing to correct the challenges of ACES.
Investing in autonomous technology, investing in more connected technology. We'll have our I-PACE electric vehicle on sale in 2018 on top of our plug-in hybrids on Range Rover and Range Rover Sport, as well as starting to invest in shared mobility-related investments, in particular we did make a modest investment in the ride-hailing company, Lyft.
And we have our InMotion venturing business to invest in some of the future of transport and mobility and that's something we can built on going forward. Slide 25 perhaps just reinforces what I have said about our investment in electrification and related technologies.
And as we announced last year that from 2020 all Jaguar Land Rover vehicles would offer electric options, whether that's mild hybrids, plug-in hybrids or be it full battery electric vehicles. With that, I hand back to Guenter and to Balaji to turn to Tata Motors.
P. B. Balaji
Thanks, Ken. So moving on to the Tata Motors stand-alone results.
We're happy to see turnaround on track, and we're seeing strong growth in both CV and PV. I think we had talked about the turnaround strategy from July of this year, and we're seeing all-around improvement in our performance, which I'll just talk about a little bit here.
The EBIT improvement is fundamentally due to low VME and higher realizations and the benefit of the Impact projects, which we will spend a little bit of time on. And what we are clearly seeing is that ever since the bit of a stumble we had post the BS IV migration, we could see consistent improvement in our performance, and the EBITDA at 6.2% is now up 220 bps on a full year basis.
Moving on to Slide 28, which is giving the share performance. We're trying to capture this across time.
And you would notice that the business is slowly, but surely turning around in terms of bringing - building back its share to its - in the journey back to its heydays. And it's going to be an interesting journey from here onwards and an exciting journey at that.
And moving on to Slide 29. What I am really reassured by is this broad-based growth across the portfolio, be it on M&HCV, ILCV, SCVs or CV passenger carriers.
Each one of them is showing significant growth, as well as market share gain, albeit we need to still have some journey to cover as far as the M&HCV market shares are concerned and we are on the case as far as that is concerned. Spending a little of time on CV.
What has really changed here to deliver a volume growth of 35% and a revenue growth of 52% is basically driving all-around execution in this business. We had called out portfolio gaps as one of the areas in the turnaround.
Happy to report that most of the portfolio gaps have been plugged, and of course we'll continue to now start clearing the white spaces near - tap into those white spaces and not just plugged gaps. We will step up market presence, which we have done in a very good way, and we'll continue to do this journey.
And as we look forward, I think one area we will definitely leverage is the superior SCR technology to win customers. And also given this kind of scorching growth rates, we'll need to ensure that our S&OP rigor is done well to ensure that we meet the surges in demand.
You would notice even in our January call-out, we are still finding some demand -- supply gaps in our setup because of either managing to cope with this growth rates coming through. And of course, profitability continues to be a key focus area, and we will drive aggressive cost reductions to improve that profitability.
Moving on to PV, where it is about getting basics right to win back customers, that's the thematics. We are very, very reassured with the strong response to our new products, be it Tiago, Tigor, Hexa or Nexon.
And the Impact design, and now Impact 2.0, which you'll see in the auto show, is clearly creating a lot of buzz in the market and is also driving change in the brand image, and that's a very good place to be in. In this category - in this segment, we'll continue to activate creatively to step up product experience because the more our consumers are able to experience our products, we are able to see conversions step up, and we will focus on our network expansion and customer service.
And here again, the focus on cost reduction is absolutely rigorous in order to ensure that we deliver an early breakeven in this business. Talking about PBT.
I'm on slide 32. PBT is higher by almost INR 1,200 crores, with EBIT margin up 980 bps, as I called out earlier.
And if I tease out the improvements, combination of volumes, which is volumes, net pricing, as well as operating leverage, those are the three that will come into the numbers. The volume and mix number is fundamentally a combination of both the tailwind of market growth because there is very significant tailwind in this market at this point in time, as well as share gains in that kind of a market.
So that actually is a double joint. And the pricing now starting to pick up as commodity is starting to rise, as well as lower VMEs is what you are seeing as net pricing in those numbers.
And between net pricing, product cost and fixed cost, that is where all the impact projects that Guenter had called out in his earlier presentations that are falling. And this fixed cost actually coming down with this kind of growth rates is falling right down to the bottom line and our fixed cost operating leverage almost showing 600 bps of improvement.
And therefore, it's an all-round performance story that you see on the PBT side. And moving on to the free cash flow slide, very happy to see free cash flows being positive after quite some time.
And this is basically a combination of both higher cash profit, as well as favorable working capital and that is something that we intend to continue to drive hard as we look ahead. Moving on to the investment.
Tata Motors standalone invests roughly about 6.3% of its revenue. The numbers are slightly lower than what you would see elsewhere because the commercial vehicle business is not that capital-intensive, and therefore that's the reason the numbers are slightly lower.
But having said that, we can reassure you that we're well invested as far as the business is concerned to ensure that we're tapping into the growth opportunities, and therefore, we will invest for growth in this business. On the liquidity side, again, an adequate liquidity with an average maturity of 3 years.
So we are quite comfortable on the debt maturity profile. With this, let me now hand it over to Guenter to just talk us through the strategy that we have in Tata Motors.
Guenter?
Guenter Butschek
Balaji, thanks a lot. Very good morning, good afternoon, good evening, everybody.
It's my pleasure to put some advanced information into the figures there [indiscernible] by balance sheet. Also for Tata Motors standalone, the fiscal year '17, '18 was very intensive and full and very challenging that would conclude as represented by the figures that we have very well countered to these challenges.
On Page 37, BS IV transition. We countered by a very quick ramp up across the product portfolio, our SCR solution in the field placement and also 180-horsepower in commercial vehicles.
GST, we actually leveraged this as an opportunity to create opportunities - value opportunities. On the powertrain debate, we had a very powerful entry into the EV space becoming L1 on the largest public tender submitted by EESL in August last year.
And as we move to the right of the slide, we actually see the pressure on margins counterattacked by the Impact project already launched in autumn 2016. And Balaji mentioned that we had effectively closed all of the products, and we are now underway to actually open white space opportunities for further growth opportunities of Tata Motors.
The turnaround plan, Page 38, was -- is very aggressively driven by the organization and with a strong focus on execution. Just to repeat this, we engage [ph] or attack to regain the market share, correct the vice via plugging the product portfolio gaps, building stronger network and relationship with key customers and shareholders and stakeholders, and also to launch innovative attractive customer offerings.
The second angle of attack, drive rigorous cost reduction. It's all focusing on improving the contribution margin across the entire product range, but also to drive productivity and efficiency across the organization as we have just seen the effect also as far as fixed cost allocation is concerned.
The third one, build a robust, agile and efficiency supply chain, very rigorous approach on our new S&OP process. Consolidating and building a strategic supplier base to drive capabilities also for the future.
In the end, a process to optimize our all manufacturing footprint in order to get to a higher utilization rate of our technically installed capacity. As far as the long-term strategy is concerned, page 39, we have given it a headline called, win decisively in CV.
What it means, we would like to keep the momentum. We would like to further build this momentum by being extremely focused on the actions taken.
And they are, principally speaking, four actions, which characterize to a large extent the way we focus in CV. Strengthen the product plan with reference to the white space, as already mentioned; take the lead in technology in BSVI, but also xEV powertrain solutions, including alternatives to fuel; as far as our product line-up is concerned, build modularity and platform approach in the product development, which is going to create an effect across the entire value chain coming from our suppliers, which gives us the chance to reduce the number of suppliers going for larger content of the suppliers all the way to our own engineering department, where we can actually start sharing more responsibility also with more capable suppliers and actually leveraging our technically installed capacity in the turn of a higher output.
And the fourth one is enhanced customer engagement, product and service offering. If we switch to PV on page 40, here the headline is, win sustainably in PV.
As we talk about sustainability in the context of our PV business, it's all about leveraging a platform-based approach. And also as we already mentioned, we actually build the future product portfolio in 2 platforms.
The one is what we call as of today, it might get a different name in the coming days, just is a reference to the upcoming expo, Advance Modular Platform. It was small hatches to SUVs.
Here we're going to bring multiple top hats in order to cover different segments. It's all future ready as far as safety requirements are concerned, high degree of commonality in order to build economies of scale, while at the same point of time, it's a very flexible and light platform.
It's going to come in the first instance with diesel and petrol. But as it is future-leading, its package protected for all kinds of different xEV solutions.
The so-called D8 platform, that's what we're going to show this week at the expo the first vehicle, as it is about to get into the market in year's time. It's a proven architecture with its roots in Land Rover.
It covers all the safety requirements. It's plug-and-play for the future technology, and intellectually give a platform for all the future models from 4.3 to 4.8 meters.
Also here, it's diesel and petrol. It's packaged protective for xEVs.
And it will come as the first product of Tata Motors standalone with manual, with automatic transmission and even in the future with DCT solutions. On page 41 because it has been mentioned with reference to the financials, we have plugged all the product gaps.
Page 41 gives you, on all the relevant segments, a good idea of how many products got effectively launched. Putting this into context of the - across the product portfolio introduction of BSIV plus the 70% increase of output in the second quarter and further more in the third quarter, you can probably get a flavor of what kind of degree of exertion we have accepted for ourselves, which we have also improved on the entire supply chain and value chain.
On top, we have introduced an electric bus in the 9-meter and 12-meter version, fully tested and already as it participates in the upcoming tender, and Tigor EV, I made a reference to it, became L1 in the public tender of EESL. On page 42 as far as the future is concerned, the future discussion is all build around leveraging the extended ecosystem, and if I currently see it, 4 main directions.
It's about leveraging new partnerships and new business models. It's about going for leadership in EVs and have a very focused investment in technology and powertrain solutions.
Also for India, we see an increasing importance of advanced driver assistance systems and connectivity as well as by the higher demand of the evolving customers' comfort and convenience. And last, but not least, drive mobility-as-a-service to create disruptions, where we think that we are in a predominant position to actually play this game most effectively.
For the ones that would like to know more and for the ones that try to benefit to effectively be in India the coming days, I would like to invite you to come and see our facility at the Auto Expo because there we have our interpretation and our representation of smart mobility in the context of smart cities, which we believe is overarching theme in India on the way forward for the automotive industry. Balaji, thank you.
P. B. Balaji
Thanks, Guenter. Moving on to the rest of the deck, I think just to summarize Tata Motors finance into their subsidiary where we talk about a little bit in our deck, but I am very happy to see the strong broad-based rebound that's happening in this business.
The loan book has grown 17%, the market share is up 500 bps, PBT is up. And most reassuringly, the nonperforming -- gross nonperforming assets on a 90-day basis is down by almost 1,350 bps, which is a very good position to be in And it's -- corporate lending book is also now starting to grow.
This is a very pivotal investment that Tata Motors has because it's a financing arm of Tata Motors, and seeing getting it back to pink of health is a key priority for us. So talking about the last slide of it, which is looking ahead section of how do we see the business going forward.
Clearly, as Ken alluded to and we've been alluding to in the markets, it is very clearly, a challenging global environment. There are softer markets in U.K.
and the U.S. and the competitive situation is pretty intense.
Geopolitical uncertainty, Brexit, in particular, is a cause for concern and the challenges on diesel are continuing to rise. And in this environment, there is all-around disruption happening from ACES, and this is a context that JLR finds itself in.
And how do we intend to see this going forward? Very clearly, JLR will continue to invest in products and technology.
And for this year, we expect to see a GBP 4 billion plus investment happening for products, technology and capacity for this year. As far as Q4 is concerned, we expect a stronger performance, driven by newer models, seasonality and improved profitability coming in from JLR.
It should be definitely better than Q3. And as far as the medium term is concerned, we target to achieve an 8% to 10% EBIT with newer models, better cost efficiencies as well as operating leverage.
So that's the JLR story. Moving on to India.
We clearly see an improving demand outlook in India with stepped up infrastructure fund -- spending, rising consumer confidence as well as disposable incomes. However, the regulatory environment continues to remain challenging.
And in this environment, we will continue to drive our turnaround strategy. As far as Q4 is concerned, we expect the strong all-around performance to continue from Q3.
And as for the midterm, we aim to achieve a 6% to 8% EBIT through higher growth, better cost efficiencies and operating leverage. In this context, we should also keep in mind that with this challenging environment, we also need to look at getting fit for the future.
And therefore, in this period, we will continue to review, redesign and refresh our asset base, our investment priorities, our policies, our processes and capabilities. And if there are any changes to this, we will update you in the next 3 to 6 months.
So that's the outlook. And as a quick logistics note on Investor Relations, we had heard you over the last few days in terms of -- I'd met with a lot of you and you did comment upon things that we need to step up on our investor relations' side on communications, so I'm happy to confirm that with the support of the board, we have ensured that this analyst call will always happen at 6:30 p.m.
on results day. And there will be one comprehensive deck for all stakeholders.
Also happy to confirm that there will be an annual analyst meet that will happen in -- for both TML India as well as JLR. TML India is now scheduled for the 5th of June, do mark your diaries for that, and JLR is on 22nd June in the U.K.
Again, we look forward to seeing you there. And with this, let me now turn you over to the Chairman for his comments.
N. Chandrasekaran
Thank you, Balaji. Let me thank all of you for this opportunity to share a few thoughts on Tata Motors.
I just want to give a few comments on the domestic business as well as the JLR business. With regard to the domestic business, our key focus has been on three areas, to gain the market share back on commercial vehicles and also improve the market share in passenger vehicles and deliver growth that is profitable and cash accretive.
And that is a transformation journey that we have been on. And I'm happy to see the progress steadily in the September quarter and again, in the December quarter.
And as Balaji highlighted, the outlook for Q4 remains quite good. So I think we are in a sustainable growth and sustainable profitability performance journey.
But we have a long way to go. And we are also happy to see the traction that we have got on the passenger vehicles for our new models.
And that business is also continuing to improve the margins at the contribution level and at the EBIT level and the focus there is to turn neutral as early as possible. Moving to the JLR.
It has been a spectacular journey for JLR for the past many years. The business has been continuing to run on the treadmill, with tremendous focus on innovation, on new product launches and creating brands that are truly aspirational.
We continue to see a strong volume-led growth in the face of a very tough market conditions. When I say tough market conditions, it is the multiple factors that they are facing.
One is the geopolitical scenario, particularly Brexit. And then the advancement in technology, whether it is EV or whether it is some of the other things that we are -- connected costs and everything that we are seeing.
But we are committed to make investments in the right places in order to ensure we stay ahead of the curve. In fact, both businesses, Tata Motors and JLR, are committed to the EV journey on making all the right investments in order to stay ahead of the curve.
At the same time, we are also focused on delivering strong financial performance. Though the JLR performance this quarter has been rather below their own standards that they have been delivering, the team is extremely committed to build a very sustainable profitable growth over medium term, as they have articulated, to deliver that range of margin with volumes that are industry-leading for a period of time, and also we are focused on being cash accretive.
And I expect Q4 to be a better quarter for both Tata Motors domestic as well as JLR. But here my main message is to tell you that we are focused equally on CV and PV in the domestic market and in the technology innovation at JLR, so that we come up with aspirational products and deliver continual financial performance going forward.
Thank you.
P. B. Balaji
Thank you, Chairman. With this, we are now happy to take questions.
So Chirag, over to you.
Operator
[Operator Instructions] We will take the first question from the line of Kapil Singh from Nomura Securities. Please go ahead.
Kapil Singh
Thanks a lot for the opportunity. Mr.
Balaji, thanks a lot for incorporating the feedback that you have sent and really appreciate this presentation deck that you have uploaded and the presentation format as well. So first of all, thanks for that.
Secondly, I'll start with - I have two questions. Firstly, related to ForEx for JLR.
We have seen currently pound appreciating to levels of around 1.41. So how does that impact your margin outlook if at all, especially the medium term outlook of 8% to 10%?
And related to that, the outstanding ForEx loss that we have given at the end of third quarter, does it become neutral at current levels of currency? That would be my first question.
P. B. Balaji
Thanks, Kapil. With respect to ForEx, I think, one thing which I have - we have tried to put out together, and I hope you appreciate that, is that we have tried to now look at ForEx impact at an EBIT level rather than looking at individual pieces.
The reason you put a hedge is that there is an underlying that will go the other way, and between the underlying and the hedge together is what you have to look at the number, that's what is the purpose of the hedge is and that's what volatility - that's how volatility gets stemmed out. So therefore, if you look at this quarter, the net impact [Technical Difficulty] very marginal $20-odd million, which is comfortable there.
And even if you look at our full interest line level, which is what you see the next number of $79-odd million, which came from the prior period base year impact. So actually this time, ForEx is almost no news as far as our numbers are concerned.
What you are drawing out in terms of the depreciation of the pound, yes, it is bringing down the hedge reserve and you're seeing about $897 million of the closing hedge reserve that we had. And this obviously will improve going forward because of the changes in ForEx, but simultaneously, keep in mind, operational exchange will go the other way.
That is the nature of the beast we are trying to tame. And therefore, I would urge you to look at this together.
And the another broader way to look at it is, if you look at it - though we hedge out anywhere between 3 to 5 years, the duration of the hedges that we put in place is about 18-odd months. And most of -- therefore, the impact of the Brexit numbers are all mostly behind us.
And therefore, this amount of 18 months is something will keep going up and down and that is - we need to put that 18 months in place on a duration basis, I am not looking at the tenure basis, but on a duration basis that will move up and down in line with the ForEx numbers there. So hope that gives you a sense of what ForEx is about.
Kapil Singh
Yes. So what I was trying to understand is that, does that in anyway change your medium term outlook in our current...
P. B. Balaji
No. It doesn't because you also have - the operational exchange will go the other way because if pound doesn't appreciate, most of our costs are sitting in pound sterling.
And therefore, you are likely to see a difference there. So the 8% to 10% EBIT, please, keep in mind, will have to be done under all conditions, whether ForEx goes up or goes down.
Kapil Singh
Got it. The second question is related to China JV.
We have seen a significant dip in contribution from there. And I believe, we had a incentive from there for this quarter as well.
So could you just help us understand how to expect the profitability? And what led to those profits this quarter?
P. B. Balaji
I think the model year launches that you are expecting to see in CJLR going into Q4 is one of the reasons why we did - we have called out there is likely to be an improved Q4. Other than that, intrinsically the business is in a very good shape, and we'd like to continue that way.
Kapil Singh
So no change in - no major changes in profitability for the business over, say, 1 year.
P. B. Balaji
Nothing fundamental.
Kapil Singh
Yeah, okay. Thanks.
I’ll follow up in the queue. Thanks.
P. B. Balaji
Thanks.
Operator
Thank you. We will take the next question from the line of Pramod Amthe from CIMB.
Please go ahead.
Pramod Amthe
Hi. Thanks again for giving more clarification and basically taking into account, given the call duration and all, the feedback.
My two questions are, one with regard to the stand-alone entity. The improvement in margins is phenomenal.
Is there any one-off and you feel these type of 8%, 9% EBITDA margins are sustainable? Second is with regard to the JLR.
You are entering the interesting phase where you are taking the third party, which is Magna, as a assembly for your E-PACE. What will be the accounting-related impact in terms of margins because you are outsourcing the same and also to the bottom line?
P. B. Balaji
Okay. Coming on to the Indian business, I think, if you see the numbers there, there are three big movements that you would notice in the EBIT margin improvement because of volume and mix about 2-odd-percent improvement in EBIT, net pricing improvement about 1.6%, product cost marginally the other way around, and the significant number coming because of fixed cost leverage.
I would - from a fixed cost leverage perspective, they are linked to the size of the business and as long as we are ensuring that the cost growth is lower than the business growth, this number should continue to improve. So it's a very straightforward piece there.
And the things that we will be very, very keeping a close eye on is how are we ensuring net pricing continues to remain positive. There's intense competitiveness in this market.
And therefore, we need to be careful about breeding too much in that piece. But having said that, we are committed to improving this business and the profitability of the business.
So there will be various levers that will play depending on what we're able to move at a point in time. And the same, therefore, holds true for any conversation on outsourcing, et cetera, in JLR as well because there will be up elevators and down elevators, and it's for us to manage the business overall.
So I wouldn't want to get drawn into an individual line level conversation on that.
Pramod Amthe
Thanks and all the best.
P. B. Balaji
Thanks, Pramod.
Operator
Thank you. We will take the next question from the line of Yogesh Aggarwal from HSBC.
Please go ahead.
Yogesh Aggarwal
Yeah, hi. Just a couple of questions from my end.
Firstly, on JLR, from a little longer-term perspective. If you look at the last few years, there has not been much operating leverage in the business because things like employee cost per car have continuously gone up, almost like £1,000 per car.
So now that the new cars have been coming from Magna and most of your big launches are over, if volumes grow, can we expect operating leverage to start kicking in, in the next few years or few quarters?
P. B. Balaji
Yogesh, you are right. The - if you look at the fixed cost leverage of JLR, it's something that we are acutely aware of, and that is one of the reasons if you look at our 8% to 10% leverage slide that towards the end looking ahead when you're calling out, we are explicitly calling out operating leverage as one more area of leverage to look at.
And therefore, we will be looking at this pretty closely and the team there is absolutely committed to the same.
Yogesh Aggarwal
Okay. And just for this quarter, the realizations are down like 3% sequentially and the margins - clean margins ex-hedging is also down like 300 basis points EBIT, and it seems like it's probably the Range Rover runout, so as you ramp up the new Range Rover now can we expect the equal amounts back in realizations.
And secondly do you expect higher volumes also from the new Range Rover? Or it will be largely impact on realization?
P. B. Balaji
Okay, let me do - let me answer the question on margin, and then I'll hand it over to Ralph to comment on the volume impact of the new Range Rover. Number one, as far as - you are right the fact that you had model year run out on Range, one of our most profitable products, thus impacts the numbers and that has been called out there.
And as far as the margin improvement plan is concerned, we will look at all options. So identical to Tata Motors, all levers will be at play there.
And with respect to your expected performance of the Range Rover Sport, we expect to see a bounce back.
Ralf Speth
First of all, welcome on that comments from my side and thanks for being in the test for today. And if can I clear, run-out delivers challenges on the margin side and so on the volume side.
And our expectation is quite clear that we can really come back with both margin and volume. What we see at the moment is already very strong demand out of the reach around the world.
P. B. Balaji
Yogesh, I hope that answers your question.
Yogesh Aggarwal
Yes, thanks. Ralph, just now that - I mean, you are not on call, just a quick one for you.
Any update on I-PACE bookings because we are hearing that the Model 3 in Europe is lot more expensive than U.S. So does that put you in a much better position for I-PACE?
And have you seen any acceleration in bookings for I-PACE?
Ralf Speth
The vehicle is -- I will -- by the way, I will immediately talk with my marketing team to maybe make the vehicle a little bit more expensive. The I-PACE is the very first, premium electric vehicle, consequently designed, engineered and also packaged with a creative method of new technology.
And therefore, we expect high demand for the car, and we are absolutely optimistic. The car is also produced in Magna, and we are going to deliver it, more or less, at the very first premium brand, a really premium battery vehicle already this year.
So we are very well advanced and optimistic.
Yogesh Aggarwal
Great. Thank you so much.
Operator
Thank you. We will take the next question from the line of Binay Singh from Morgan Stanley.
Please go ahead.
Binay Singh
Thanks for the opportunity. I really enjoyed the presentation and [indiscernible] you are hosting.
Couple of questions, actually. First, I will start with raw material side.
If you could comment on the raw material question, both on India side as well as on JLR side, particularly for JLR because we have seen aluminum prices rising very sharply and so then all guiding down predominantly because very high aluminum like JLR? The second question on JLR, again, in the past we talked a lot about Leap 4.5, the $4.5 billion cost-cutting plan at JLR.
So the target - I think, it was announced in 2016, the plan was about 2020, we'll see a sizable gain. So any update on that?
And the last, again, on Jaguar Land Rover. Two of your most profitable products are now coming back for ramp up, the Range Rover and the Range Rover Sport, but when we look at the U.S.
retail sales still weak. So when do we exactly see the volumes are hitting the market for these two models.
These three questions. Thanks.
P. B. Balaji
Let me hand it over to Ken to cover this question. Ken, and then I'll pick up the material cost for TML stand-alone at the end.
Over to you, Ken.
Kenneth Gregor
Thanks, Balaji. Yes.
On material cost, in the fullness time if aluminum stays at its present level, then that would - all other things be equal, be a cost pressure on the business, which we have to take on just like all other sorts of pressures. But of course, it's only one of a number of improved costs into the business that we have.
But yes, it's a bit higher than it was this time last year. In the short-term on aluminum, we do have some hedging that is providing an offset in this quarter, in particular from the mark-to-market of the hedge gains on aluminum and other commodities.
In terms of the Leap cost efficiency project, very much that's still one of the core planks of what we're pushing forward as a management team to address the twin challenges that we saw when we launched it a couple of years ago, being one, the normalization of the new normal that's emerging China - has emerged in China in the marketplace and more competitive market conditions there. And two, the cost of investing in CO2-related technology and the material cost associated with CO2 technologies.
And very much we're pressing forward with those initiatives because we clearly, in the face of the present market conditions that we've talked about, need to, from the point of you of continuing to press forward on cost targets underpinned by industry benchmarking, accelerating supplier cost efficiency and value management driving efficiency in our operating cost base, including making changes, for example, that we did at the beginning of the fiscal year to our pension scheme to reduce the ongoing cost of our defined benefit pension arrangements. And finally, I'd say, of course, that the launch of our factory in Slovakia, which launches later on this year is very much part of that thought process in order to access a lower cost location for manufacturing and sourcing all parts at the same thought process.
So yes, we push forward with that. And on Range Rover and Range Rover Sport, I mean, we're very excited about the possibility that the refresh gives us as well as the plug-in hybrid.
So I think I do look forward to seeing those products being successful in the marketplace this year.
Binay Singh
So sir, just to follow on, on that, how is - is aluminum rally, like, a sizable headwind or do you think it's something manageable? And when exactly do we see the Range Rover, Range Rover Sport refreshes and like which month do this Tata is getting launched globally?
Kenneth Gregor
Impossible to get into the specific line items of the specific sensitivity on aluminum. But it's, as I say, its one-off a number of headwinds that we have to confront, which is why we also hedge it.
And on the Range Rover and Range Rover Sport, yes, those are in the marketplace now. And so I'd expect to see some retail sales of those ‘18 Model Years this quarter and then developing through the next fiscal year.
Thank you.
P. B. Balaji
Thank you. And as far, Binay, on your domestic material is concerned, clearly we do see inflation and particularly steel is inflating as you're well aware of.
And therefore, we are watching the developments closely and taking prudent pricing corrections wherever we need to, wherever we are not able to manage it through just cost savings.
Guenter Butschek
And maybe I can add concerning U.S. We achieved in the calendar year 9% growth, in the fiscal year 5.2% growth.
So overall, we are on a record level volume-wise in U.S. at the very moment and we think that we can grow further.
Binay Singh
Great. Thanks and good luck for the coming years.
P. B. Balaji
Thanks, Binay.
Guenter Butschek
Thank you.
Operator
Thank you. [Operator Instructions] We have the next question from the line of Robin Zhu from Bernstein Capital.
Please go ahead.
Robin Zhu
Hi. Thanks for the time.
Firstly, on the FX, I mean, this quarter you seem to have realized just over 300 [ph] million of FX losses. There is £700 million of current FX reserves.
I think, if you remember, a few quarters ago, there was a company presentation that said the FX losses coming down in Q4. Does that still stand, should we expect the FX losses realized to be less in Q4 than Q3?
Or is it - or has that changed any way, first of all? And then second question, you mentioned - I mean, obviously those iPad [ph] coming, you also mentioned as plug-in hybrids, Range Rover and Range Rover Sport.
On the left hand, keen to understand whether you think these plug-in hybrids, whether they will have higher margins than the group average? Or if you think that these things will fall over because of the incremental technology costs?
P. B. Balaji
Thanks, Robin. Let me take the ForEx one and I will pass the other one to Ralf.
You've noticed that the casual service indeed been coming off as we've originally said. The numbers are now at about 900 [ph] million as you said.
And it's got two factors going into it, one is the hedge itself is lapsing because the time is now finishing. We are consuming the hedge off.
The other is, the currency is moving. And therefore, we expect to see that trend to continue going forward as well.
Ralf, you want to talk about that?
Ralf Speth
In terms of battery electric vehicle and PFs, we see PFs as a kind of purging technology, which will not last for very long, but has to be offered also. It's twice the technology; these are twice – two drivetrains.
And so we expect that in the mid- and long term, battery electric vehicles will overtake in cities.
Robin Zhu
But in terms of the margins of a plug-in hybrid, I mean, obviously, the Range Rover and Range Rover Sport are very profitable with the extra technology costs that you have for the plug-in hybrids. Will these still be accretive for the group margins?
Or does that stop being the case? Thank you.
Ralf Speth
I guess, overall, we have to manage the complete business. Plug-in hybrid is, at the very moment, the very, very small percentage in addition to the completely new Model Year ‘18.
So with this complete mix, we expect that we can continue a profitable sustainable growth in a good rate.
Robin Zhu
Thank you.
P. B. Balaji
Thanks, Robin.
Operator
Thank you. We will take the next question from the line of Sonal Gupta from UBS Securities.
Please go ahead.
Sonal Gupta
Hi, good evening. Thanks for taking my question.
Just one number question, I mean, could you tell us how much of FX loss or gain is built into JLR IFRS stock line?
P. B. Balaji
JLR IFRS stock line. Okay, could you just give us a minute?
Sonal Gupta
Sure.
P. B. Balaji
In the meanwhile, you go on with the remaining questions.
Sonal Gupta
Sure. So my other question was on, I mean, like, JLR is spending about $4 billion, plus £1 [ph] billion plus in CapEx this year, which includes R&D plus, I mean, the plant-related CapEx in Slovakia and engine-related CapEx.
So I just wanted to understand over the next couple of years, given that we will require more investments in - on the technology side, I mean, like you've highlighted. Do we see CapEx going up further or do we see that as plant-related CapEx falls off or volume-related CapEx falls off, then we have more room to spend on those areas without necessarily the absolute number going up very sharply?
So I just wanted your thoughts on that.
P. B. Balaji
I think going forward, what kind of CapEx is put in place I think the right appropriate time to discuss that is in the context of the strategy. So I think, I would suggest we await them, we'll be able to give it a fuller picture of it and we'll also be able to share with you how we are pulling it together.
So don't want to just add a number without backing to it. So rest assured that if you look at the Chairman's statement that we are equally keen on cash-accretive growth as well.
And therefore, we will be looking at all angles from which to look at this number. But we will build the investments into this - investing for growth and investing for cash-accretive growth.
So it is a tightrope balancing that we'll have to do, and the best time to explain that in fullness would be the annual analyst meet.
Sonal Gupta
Okay. And if I could...
P. B. Balaji
On the realized FX in the P&L this time, close to about 304-odd million is the FX derivative that we have - that are hitting us on the revenue line.
Sonal Gupta
Which is negative, right?
P. B. Balaji
Yes, that's right.
Sonal Gupta
Okay, okay. I’ll join back in the queue.
Thank you.
P. B. Balaji
Thank you.
Operator
Thank you. We will take the next question from the line of Jamshed Dadabhoy from Citigroup.
Please go ahead.
Jamshed Dadabhoy
Good evening. So one question on JLR and one on the domestic business.
On the domestic business, very strong performance. So congratulations out there.
On the net pricing that you all have had on the year-on-year basis of INR 612-odd crores. Could you give some more color or context, is this coming from CV?
Is this coming from passenger cars? And how sustainable is this going forward…
P. B. Balaji
Yes. Thanks, Jamshed.
The pricing is happening in both the places. Keep in mind that there's also commodities coming through.
And therefore, to that extent, there is an element of pricing that is to cover off for inflation. At the same time, VMEs as a percentage of turnover are coming down, that's an another one that is contributing to the pricing that you see.
And thirdly, of course, both in CV and in PV, there are strategic price corrections being done. And as mix starts to plough, coming in your way, better products are coming and you are getting pricing through that as well.
So all the three factors are coming together to deliver the price.
Jamshed Dadabhoy
Okay. So broadly, this is sustainable?
P. B. Balaji
Yes. The only thing the fly in the ointment is the intensity of competition because we are very, very clearly on our growth path and winning back shares, so as Guenter rightly put it, in terms of winning decisively in CV.
And therefore, we will ensure that we do all that we need to compete effectively in this market.
Jamshed Dadabhoy
Okay. On JLR, you all have mentioned that the VME has now hit above 6.9% of revenues.
And if I recall, in the time of the financial crisis, you all were close to about 7%, 7.5%. So would you say that discounts on the JLR side have peaked or do you think they are going to continue from here, like continued trend of higher as a percentage of sales?
P. B. Balaji
I think the story is identical here as well, saying that we will do whatever is needed to ensure that we win in this market. And therefore, we have great products and we have to ensure those products are reaching our consumers.
And therefore, we will do what is needed. At the same time, we are very, very clear to our objective of delivering the medium-term EBIT margin.
And therefore, instead of looking at the individual lines of the P&L, I'd suggest we look at the full piece. And we will move all lines of the P&L as it is supposed to be moved.
Jamshed Dadabhoy
Okay. And broad brush on this medium-term target in JLRs 8% to 10% EBIT margin, what is the sort of underlying sort of volume growth assumption you all have pencilled in for FY '19, FY '20 or medium term?
Forget FY '19, FY '20?
P. B. Balaji
Why don't we take this question for the analyst meet because I need to give you the full context of it rather than just give a number to you? We will then be able to give you a more coherent, well thought through and more importantly everything tying up together, which is what I have to give you.
Just a number alone would not make much of a sense here because it's got immediate ramifications on model introductions, immediate ramifications on CapEx and how does it all tie up together. So I think you just need to give a little bit of time on this.
Suffice it to say, we don't intend to give a guidance in any case. It's more about sharing with you how our thinking is and how we put our plans together.
Jamshed Dadabhoy
No, correct. But right now, I mean, from where we sit.
Honestly, it's appearing a little unachievable. So if you could give some sort of bridge and how you intend to get that?
That would be useful because the context is as you mentioned, the macro is definitely challenging?
P. B. Balaji
I think that part is a straightforward one because it is attributed on three things. First is volume growth because keep in mind, this is a high investment business, and therefore, volume growth is a very important part of the puzzle.
And one of the reasons why we have stumbled this year is with the kind of external challenges that you see on diesel and others, which are creating the volume growth challenges, and hence, the trouble there. So volume growth is an integral part of our equation.
And second is cost efficiency. And these cost efficiencies at a contribution margin level are crucial and they come from 2 directions.
One is the kind of model introduction in the premium that we can charge on the innovations that we do. And second, of course, is the tight cost control we need to maintain on our models or modularity as well as the kind of complexity we have in our setup.
And third, of course, is the operating leverage where we have to keep a tight leash on our cost - fixed cost so that whatever volume growth that we get, we are able to plough through as far as operating leverage is concerned. So that's how we intend to look at it.
And we should be able to share a more granular plan with you when we are there for the analyst meet.
Jamshed Dadabhoy
Okay. Thank you.
Look forward to see you all there.
P. B. Balaji
Thanks, Jamshed.
Operator
Thank you. We will take the next question from the line of Sahil Kedia from Merrill Lynch.
Please go ahead.
Sahil Kedia
Thank you for this opportunity. Most questions have been answered.
I do have one question. Considering that there is so much uncertainty from a macro and geopolitical and also regulatory where we are hearing of multiple cities also putting restrictions on diesel engine stuff like that.
Is it -- is there a rethink on the length of the hedging policy purely from the fact that it becomes that much more difficult to forecast? That would point number one, question one.
And the second, a couple of years ago, there was a lot of talk of platform consolidation helping JLR margins. Now that we are largely through with that, Ken, is it possible for a little bit of color in terms of how it helped the cost structure of the company?
P. B. Balaji
Yes. Fine, let me take the first one and then I will ask Ralf for the second one.
As far as, I think, I must correct a misconception here. We are roughly about 26 billion, 25 billion kind of a business size, yes, anywhere in that range.
And a business of that size holding on roughly about 20-odd billion of covers is what we maintain. And though we do 5 years out is what we have said before, but the actual volume that we do in that is only some 5% or less than that.
The duration of this hedge is only 18 months, yes. Given the duration of 18 months, worst case where you -- keep in mind, there are growing business.
It's not that the business is not delivering volume growth. I would be absolutely with you if you're [indiscernible] turning up and saying, we are not able to deliver volume growth.
We are delivering volume growths. So an error and estimation of a forecast will take you up by a plus or minus 1, 2 months max, that's the border.
It doesn't go beyond that. So therefore - and we are seeing strong growths in places like China.
We are seeing places in other parts of the world, which have gone into a bit of a jam right now, but we are hoping that it would clear out at some point in time. But we are still delivering volume growths there as well.
So therefore, the hedging per se is not like we are hedging way out of line. We are hedging very much in line and 18 months' hedge for this kind of a business and having coming from another company, I can see the challenges needed for why we need to do this level and if I were more naturally hedged, I wouldn't have to do this level of hedges.
But I am not naturally hedged in JLR, and therefore, we will have to get this volatility out of our equation so that we can plan better. So therefore, I believe we are hedged appropriately.
We've done the benchmarking with others as well. We are not out of line.
If you correct for the fact that we are not naturally hedged, yes. Does it help give a better context to it, Sahil?
Sahil Kedia
Yes, sir. Thank you.
P. B. Balaji
Yes, Ralf.
Ralf Speth
And from an overall architecture point of view, yes, we have consolidated the platform strategy and getting to really a very flexible advanced model apps. And we have reduced the overall platforms, and nevertheless, achieved higher commonality overall lower cost.
But please be aware, Jaguar Land Rover is also advanced, very advanced in this electrification, hybridization and battery electric vehicles. That means that right at the moment, we are already creating new architectures.
New architectures for the battery electric vehicles because you have a totally different architecture, you have a totally different package. You need also then for the remaining cars, totally new architectures because, and by the way everybody not only Jaguar Land Rover, everybody need these new architectures.
Why? Because they have also to combine the internal combustion engine with the electrification, hybridization or then, as I mentioned, the battery electric vehicles.
That's a shift, that's a transformation of the automotive industry and that's quite clear, it's challenging everybody. And to this effect, we are advanced, we are feeling these kinds of elements a little bit earlier.
P. B. Balaji
Sahil, clear?
Sahil Kedia
Yes. Thanks.
P. B. Balaji
Thank you.
Operator
Thank you. We will take the next question from the line of Jatin Chawla from Credit Suisse.
Please go ahead.
Jatin Chawla
Yes, hi. Good evening, sir.
The first question is on, again, just a bit of clarification on the China JLR, CJLR number that you've reported. You've reported $25 million EBIT for the quarter and you said, there was a $45 million grant there.
And so 50% of that would mean $22.5 million. So does it mean that the profitability of that business without the grant was very lower in the quarter?
And when I compare that on a Y-o-Y basis, $35 million versus a number even adjusted for tax of, let's say, $5 million, $7 million, there is a significant drop. Anything I'm missing here?
P. B. Balaji
Yes. Let me pass it to Ken who'll just give a context to it.
I think, he will give a better more detail. I think, we must also keep in mind the model year changes that are there.
It's one of the most profitable businesses from that perspective. So we are not unduly concerned about the numbers coming from there.
But I wanted to hand it over to Ken to give it a bit more color.
Kenneth Gregor
Sure. Thanks, Balaji.
Just the point of clarification. The $45 million local market incentive that I referred to earlier came through Jaguar Land Rover, not CJLR.
So that figure is not seen in the CJLR numbers. And whilst, yes, the CJLR profit for the quarter is lower in the fullness of its calendar year, we're actually very pleased with its results and with the overall development of the business with the new models that we're launching.
We are looking forward to its continued development in 2018.
Guenter Butschek
And if I may just add. New models, we have now also launched the XE long wheelbase after the XF long wheelbase so that we are better in the market.
And in addition, we deliver outstanding high quality out of these plants. And by the way, we have just launched the new engine plant in China.
Jatin Chawla
Thanks. That’s very useful.
Just a quick clarification on this. Does $45 million in JLR gets accounted for in the top line itself?
Guenter Butschek
Yes.
Jatin Chawla
Second question is on the India business where on the M&HCV side, we've seen that you made a lot of efforts on reaching out to your customers, as well as plugging the white spaces, but still the market share numbers are flattish on a Y-o-Y basis. What is more that you need to do to improve share there?
Guenter Butschek
I'm going to take this question. Thanks a lot.
As this has already been mentioned in part of the presentation that we have still been constrained as far as our operational capacity is concerned. It's -- again, it's a strong market demand or as it was told by Balaji in the presentation, the tailwind, which we have enjoyed after the long period of headwinds in the Indian markets, we're in the process to debottleneck it.
And we have seen significant ramp ups across the entire product range. But since the recovery, it was largely based on a range of new products launched, and as we have seen, at the same point of time, a shift from the previous, those assumptions to a rated payload assumption that was a very strong demand for a couple of new products, just to mention the [indiscernible] 3718 replacing the 25-tonned product solutions in the past or then the 4923.
And this is one of the reasons why we have not been able to fully capture the market potential and where we actually were behind our own expiration as far as the volume was concerned. But as we are debottlenecking the system, so from building a strategic supplier base, we do see upside potential on the demand side, which we are going to capture on the back of the product and the high acceptance of our new engine technology in the market.
Jatin Chawla
Thanks. One last clarification.
On the big chart that you give, how do you define product cost? Is it the variable cost and would things like commodity changes or vendor rationalization savings, would all of that go in there?
P. B. Balaji
That's correct.
Jatin Chawla
Okay, thanks…
Guenter Butschek
Yes, that's correct. And just a quick clarification, the $45 million of China market incentive actually is not in the revenue.
It's in the other income on the Jaguar Land Rover income statement.
Jatin Chawla
Okay, that’s, good. Thanks.
Operator
Thank you. We will take the next question from the line of Amyn Pirani from Deutsche Bank.
Please go ahead.
Amyn Pirani
Yeah, hi. Thanks for the opportunity.
My question is on the overall variable marketing expenditure at JLR now. The way I look at it, there are 2 aspects to it.
One is the additional incentives for Range Rover, Range Rover Sport, which will most likely come down or reverse in the coming quarters. But at the same time, we are also seeing increased pricing pressures on the existing portfolio.
So could you help us understand what is happening in the various markets with regard to the relatively newer models, which is Discovery and Velar as well as those models, which are facing some fatigue like the Evoque the and the Discovery Sport so that we can understand how this metric could move in the coming quarters?
Ralf Speth
Ken, you'll take it?
Kenneth Gregor
Yes. Thanks, Ralph.
I think, overall, I don't want to get specific on specific levels of variable marketing for specific models. The general pattern that you allude to is the general pattern we would normally see, which is older models, which tend to have higher variable marketing and newer models, which tend to have lower marketing spend.
And in a run-out phase, like on the, you're right on the 17 Model Year Range Rover that would attract somewhat higher variable marketing ahead of the launcher to new model. I think overall what I'd say is, therefore, I don't particularly want to give an outlook here on incentive spending other than the general trend that I've described would be one that I would expect to see.
But the other factor that I've already alluded to is we do continue to see relatively more challenging market conditions in the U.K. and U.S.
and Europe and that's the underlying theme of what's driving the marketing expense. And I think, therefore, we should look to see some of those trends continuing.
But that, again, is something more for discussion at the Investor Day, perhaps, in terms of our outlook for the following year.
P. B. Balaji
And just to close that point one of the - if you look at the call out that we are doing on Q4 being better than Q3 would -- definitely one of those would also include wherever possible VME optimizations as well. So that would be very much part of the play that is there.
Amyn Pirani
Okay. That was helpful.
Thanks for the opportunity.
P. B. Balaji
Thanks, Amyn.
Operator
Thank you. We will take the next question from the line of Jinesh Gandhi from Motilal Oswal Securities.
Please go ahead.
Jinesh Gandhi
Hi. I've a couple of questions.
First on number side. In JLR, we have seen Q-o-Q decline in realization.
Is it just run out of Range Rover, Range Rover Sport? Or is there anything else?
P. B. Balaji
Ken, would you want to pick it up?
Kenneth Gregor
Can you repeat it again? I hardly could hear it.
Guenter Butschek
Realization in JLR lobe.
Kenneth Gregor
Okay.
P. B. Balaji
Go for it, Jinesh.
Jinesh Gandhi
Yes. JLR realization is a decline of 3% Q-o-Q.
Is it just because of Range Rover, Range Rover Sport? Or is there anything else to that?
Kenneth Gregor
No, I think that's perhaps - the biggest causal factor between Q2 and Q3 is the weaker product mix that we've seen in Q3. And that factor -- the model run-out is the biggest single driver behind that.
Jinesh Gandhi
Okay. And how would this net pricing compare?
If this quarter is 6.9% of revenues impact, how it would be in 2Q?
Kenneth Gregor
Yes. In Q2, somewhat lower, more around about 6%.
Jinesh Gandhi
Okay, okay. That largely explains that.
Secondly, tax rate in JLR has been almost 53%. Is there any one-off there or how should one read into that?
P. B. Balaji
I think we've called this out. If you look at the press release, we've called it out in our effective tax rate.
You would recollect that the -- there is a tax rate reduction both in U.K. and in the U.S.
And that is, therefore - we have to, therefore, adjust our deferred tax assets, which we had originally assumed that we'll get it at the higher rate, that's now coming down at a lower rate, which means your effective tax rate for the in-quarter goes up to that extent. So that's the biggest one-off that you see.
Jinesh Gandhi
Okay, okay. So that adjustment has been largely done or we will see this recurring in coming quarters?
P. B. Balaji
The deferred tax asset has been restated to this level. So it's a onetime correction.
Correct me if I'm wrong, Ken, in case I've already...
Kenneth Gregor
No, that's correct, Balaji.
P. B. Balaji
Yes.
Jinesh Gandhi
Okay. And lastly, with respect to our FY '18, JLR FY '18 retail volumes, we were expecting about 10% growth.
Are we still expecting that kind of a growth because that in turn will mean very strong growth for fourth quarter?
P. B. Balaji
No, I wouldn't want to - the reason why we've specifically called out, I wouldn't want to hold out to a particular number at this point in time because it's a quite -- we are dealing with a pretty tumultuous times as far as the market conditions are concerned. But we are very clearly signalling that Q4 will be better than Q3, but wouldn't want to hold mics as to a particular number because we are dealing with a quite a moving piece here.
Jinesh Gandhi
Understood. Okay, I’ll come back in queue.
Thanks.
Operator
Thank you. We will take the next question from the line of Kumar Rakesh from BNP Paribas.
Please go ahead.
Kumar Rakesh
Hi, good evening. Thank you for taking my question.
Balaji, my first question was to you related to JLR. We see that you have taken the EBIT margin guidance range of your predecessor over the medium term.
Now at that time when this was introduced, since then incrementally many new headwinds have come in, in terms of accelerated diesel reduction in the portfolio, accelerated adoption of EV, which itself is a margin headwind and much higher investments, which we are seeing, which is not showing up in much higher depreciation as well. So with these incremental challenges, which have come up since the time this margin guidance was introduced, how do you plan to address these heavy headwinds coming your way to achieve this 8% to 10% guidance?
And this, as earlier participant was also mentioning that it looks like unachievable right now. That's my first question.
P. B. Balaji
Thanks, Kumar. I think the point on 8% to 10% being a significant number that is out there and how we are going to achieve it is what we are trying to tease out with our comment in saying that it will be a combination of 3 factors.
And I think new models play a very, very important role in this. And therefore, they are -- as long as they're margin-accretive in the renovations, typically you are able to pull that off.
And that's a key first -- to our first step in this. I think an area where we haven't delivered the best of results there is operating leverage.
And therefore, that's an area we'll be looking at very, very closely. And if you look at the -- just to compare and contrast, if you look at the Tata Motors stand-alone results, you're seeing one of the significant improvement journey that is coming out of operating leverage.
And given the business size compared to what it was when it -- very, very small earlier on to now our EUR 25 billion business, it does give you the ability to start looking at this lever as well. But I -- what I would suggest is that we will be able to tease this out in greater detail when you come for the annual analyst meet because you are right, there are multiple challenges we are currently dealing with.
And therefore, we need to ensure that we are factoring those in and make our choices very clearly as we navigate this turbulence. But the fact is we've got 2 fabulous brands in Jaguar and Land Rover.
And normally in tumultuous times, a very strong brand helps. And the fact that you've got really two strong brands gives you the ability to then start premiumizing this business and it's a premium portfolio as well.
So we are, therefore -- we are fully cognizant of this target. We are fully cognizant of the fact that we need to give the road map for this.
And you should hear start getting better plans on this being shared with you when you come for the Analyst Day.
Kumar Rakesh
That's helpful. Sure, we look forward to it.
Given that we also have Chandra on the call, I had one question for him. Are you considering rationalizing long list of subsidiaries, which Tata Motors currently has?
Especially given that some of them are loss-making, I am not exactly in synergy with core auto business?
P. B. Balaji
Yes, Chandra has just stepped out. As far as subsidiaries here, I can answer that.
I can take that question. Very clearly, in focus and something that we will have a very, very strategic road map for each of these subsidiaries and a plan on how they'll deliver value-creating growth or they are better with someone else.
So therefore, that's a plan that we will be executing. And we are going through the plans one by one as we speak.
And therefore, that is something that you should hear a more comprehensive plan on this in the coming days.
Kumar Rakesh
So you'll have a blueprint on what you would like to keep and what is in the procedure.
P. B. Balaji
Exactly. We already have the blueprint.
It's a question of us now getting that aligned internally, and more importantly, execute it once the board gives a requisite approval. So we are in advanced stages of putting the blueprint together and you should hear from us once we have that ready.
Kumar Rakesh
That’s useful. Thanks, Balaji.
P. B. Balaji
Thanks.
Operator
Thank you. We will take the next question from the line of Pramod Kumar from Goldman Sachs.
Please go ahead.
Pramod Kumar
Thanks a lot for the opportunity. My question pertains to the diesel exposure.
So if you can just help us understand how does our diesel exposure stand at the end of the quarter or probably for the 9-month period or even for the calendar year 2017, because historically, we always had the highest diesel exposure in the luxury bag. So if you can just provide color on that?
And related to that, is there any rethink on the incremental CapEx what you're doing on the new engine lines in the -- especially on the diesel side, on the 3-liter side? So is there any rethink on the CapEx of that?
Guenter Butschek
Ken, maybe you will take it.
Kenneth Gregor
I think in terms of diesel, overall, of course, our -- the nature of our products and the market feature that we have is that in the U.K. and in Mainland Europe, the majority of our volume is diesel.
However, it's also the case that in the U.S., in China and elsewhere in the world, the majority of our engine sales are petrol. So globally, we do have a measure of balance there.
But of course, U.K. and Europe is heavily diesel.
Pramod Kumar
Apologies, I should have been more specific. I was actually referring to Europe there, there's ant diesel move.
What would be our percentage of volumes coming from diesel?
Kenneth Gregor
It's a high majority of diesel in Europe. And therefore, with the industry volumes overall being somewhat lower in diesel, that's one reason why we see our sales also down in Europe in the quarter.
As far as our investments go, it is the case that we see an important future for diesel as well as for petrol engines. And we see an important future for clean diesel, which all of our diesel engines that we produce are EU6 diesels today.
And given the market balance that we've got with U.K. and Europe being majority diesel and the rest of the world being majority petrol, we see a continued need to invest in both clean diesel and clean petrol technology as well as, of course, in plug-in hybrid and battery technology that Ralf already talked about.
Pramod Kumar
Okay.
Guenter Butschek
Maybe I can add something from Europe, we -- as I mentioned, we have a very high percentage of diesel, but the market has leveled out now. So, I guess, in Europe despite the diesel tax coming out of Europe, I guess, we can stabilize.
More critical and by the way, of an issue for us is the U.K. Why?
First of all, this is a similar issue concerning diesel and on top of that, we will see from the very 1st of April, an additional diesel tax and nobody knows how this at the end of the day will, let's say, involve or impact the customer choice. Over the last -- if you see the market, the market has fallen now the fourth month in sequence and the market is down by 22% to 30% already, and we see a further market decline.
From our side, from a production point of view, we have a flexible process in the production, so we can shift from the one to the other for pricing system. Also I really would like to make it a highlight.
Diesel is necessary in the future and all of our vehicles have decent EU6, EU6x or whatever it is, a, b, c whatever, and we run it with a SCR, so with the latest and highest technology. So that in principle, the NOx issue is not an issue.
So is, for instance, also not the particle an issue anymore. And CO2 is by far more, let's say, favorable within the diesel and the petrol.
So overall, please don't, let's say, bring diesel down. It's a very, very interesting engine to bridge under reliability, electrification and battery electric vehicles coming up further.
Pramod Kumar
Yes. Second question pertains to the CapEx with JLR.
This quarter, we have done net -- practically, net debt at JLR though in the marginal number and fourth quarter, it may reverse out. But how do you see the FCF situation at JLR for FY '19?
And also given in the context that how much of optionality is there really left in the GAAP? Especially given the pressure on diesel and the increasing competition on the stagnating growth when new launches become more relevant.
At the same time, we need to continue to invest on hybrid and EV. So how should one look at FY '19 at JLR levels in terms of both free cash flow and the CapEx?
Thank you.
P. B. Balaji
Yes. I think -- Pramod, let me take that.
I think, I've already covered that saying that we're going to spend time giving you the more fuller story in its entirety, but that requires time. We need to spend a quality time to explain the whole piece and then the story needs to be told together.
So I would suggest you, as far as '19 is concerned, it is a -- we'll need to wait for that period of time before we can give it you. I'd rather do a proper job of that then to give a number on the flag, yes?
But I think what I would really draw your attention is to the comments that we have made very specifically saying that we are keen for cash-accretive growth everywhere in the business, and therefore, within that, we will need to see this piece as well. So we have stayed committed to the investment.
At the same time, we are committed to cash flows, both will have to be done. And what we are going to explain to you, how we intend to do that.
Pramod Kumar
Fair enough. Thanks a lot and wish you all the best.
Thanks a lot.
P. B. Balaji
Thanks, Pramod.
Operator
Thank you. We will take the next question from the line of Hitesh Goel from Kotak Securities.
Please go ahead.
Hitesh Goel
Good evening, sir. Thank you for taking the question.
Sir, my first question is related to this, again the associate income in China. You said that there's been a ramp-up in the new launches because of which this has happened and in the Q-on-Q, there's a huge drop in the income.
So is it related to the genuine increase in the precision expenses and also the onetime cost that could have come in because of starting of the Indian plant? So can you give more clarity on this?
P. B. Balaji
Ken, would you want to take this call.
Kenneth Gregor
I actually felt that Balaji had answered the question relatively fully already. Overall, yes, the results of the JV has ebbed and flowed quarter-by-quarter related to launch costs and deliveries in the particular quarter.
But for the full calendar year, we're actually very pleased with the performance of the joint venture and its level of operating profitability. And as Ralf mentioned, we have the XE long wheelbase launching now and, therefore, gives us another product in the China marketplace to move forward with in 2019.
Hitesh Goel
Okay. Sir, also on the second -- can you give us the variable marketing expense as a percentage of sales for the second quarter.
And if you can provide it for the last 4 quarters to -- for us to do -- get some sense on how these variables incentives are moving, would be very helpful.
P. B. Balaji
I think I again answered that question earlier saying that we don’t want to get drawn into individual lines. We have -- I think to ensure that we give you reasonable sense of where the business is, is why we explicitly called out Q4 is expected to be stronger.
And I think that's where we'd have to leave it at this point in time.
Hitesh Goel
Okay. Sir, my final question is stand-alone operations.
You have written in your PPT that the passenger vehicle business is -- you expect it to breakeven. Is it at the EBITDA level or PBT level?
Can you give us some sense? And what volume should we look at the -- in the PV business, so that it would breakeven.
So then what should we watch out for, basically?
P. B. Balaji
I think the -- when we talk about breakeven, it is really breakeven, it's at PBT level, what is the time we need to take to breakeven. And these are capital intensive business, so interest is also.
We are a borrowing company. And therefore, we need to take interest also into the equation then.
So it is at the PBT breakeven. It's our plan to get there.
And of course, teams are working to see how early we can get there, which is exactly what the Chairman called out as well. So rest assured that, that is agenda, which is extremely crucial, and Guenter just referred to how do you win in PV sustainably.
And so you will notice that we are all hands on the pump as far as that is concerned.
Hitesh Goel
Okay. Thank you very much.
Operator
Thank you. We will take the next question from the line of Saurabh Kumar from JPMorgan.
Please go ahead.
Saurabh Kumar
Sir, both my questions are on the India business. First of all, congratulations for that turnaround being achieved.
So this guidance of 6% to 8% which you've given for the India business EBIT, I'm guessing this assumes that the PV business breaks even. So that's first.
And second is this debt of INR 18,000 crores, can you just lay a target as to where you want this to go over the next 2 years? Thank you.
P. B. Balaji
When we move the business from where we are today to get to a 6% to 8%, definitely PV also has to play a part. It can't be only on CV alone.
And therefore, how soon they get to breakeven is the challenge that the teams are currently grappling with. And again, we'll be able to share a better plan for it when you come for the Analyst Meet Day.
As far as the debt itself is concerned, our net automotive debt to equity is quite all right. It's just that we are not happy with the level of debt.
Therefore, we would love to generate cash and then pay down the debt. And therefore, we will look at every area of investment, every -- be it CapEx or subsidiaries or whatever else that may be there to ensure that we generate the right levels of cash in the business and pay down the debt.
And therefore, we've more of -- it's not about are we uncomfortable with the level of debt. It is more like we should be generating cash as a business and pay down the debt.
That's how we would love to do it.
Saurabh Kumar
Okay, sir. Thank you.
Sir, just one final clarification. This 6% to 8% assumes no contribution at EBIT level from PBT?
Is that understanding correct? Or it does?
P. B. Balaji
I lost your question. Can you repeat it?
Saurabh Kumar
6% to 8% EBIT target, which you've given. Does this -- I mean, does it factor in any contribution from PV business at EBIT level?
Or no?
P. B. Balaji
Let's look at it differently. Say there's an X amount of EBIT we make, and there's an X amount of losses the PV business makes.
So for us to improve from current to 6% to 8%, PV will have to improve, CV will have to improve, and that's how it will get to that place. And as far as individually the PV business is concerned, they have a very clear mandate that they have to get to breakeven as soon as possible.
And that's the plans that they're currently drawing out, which we can share better at a slightly later time once we are ready with the plan. So they have an equally important contribution to make as anyone else into delivering that 6% to 8%.
Hope that helps.
Saurabh Kumar
Thank you.
Operator
Thank you. We will take the next question from the line of Chinmay Gandre from Future Generali.
Please go ahead.
Chinmay Gandre
Thank you for taking my question. Sir, just one clarification.
With respect to the JLR P&L, depreciation, which is roughly £546 million. So it does not have any one-off or anything -- I mean, going ahead more or less this kind of depreciation would repeat?
P. B. Balaji
Depreciation is very difficult to get a one-off. So it is underlying.
Chinmay Gandre
Okay, thank you.
Operator
Thank you. We will take the next question from the line of Priya Ranjan from Systematix Shares & Stocks.
Please go ahead.
Priya Ranjan
Hello. Good evening, everyone.
Thanks for taking my question. My question is related to both...
P. B. Balaji
Speak a bit louder, please. We are missing -- we're losing you.
Priya Ranjan
Yes. Is it audible now?
P. B. Balaji
Yes.
Priya Ranjan
So my question related to mostly India business. So on the CV side, we have been seeing that continuously, I mean, despite all the market share talks and all, we have been continuously losing even in tipper side, and -- although the demand for tippers, et cetera, is very high.
And the second part, we are talking about leading or winning in BS-VI. But what we have seen in BS-IV, the global player like Daimler BharatBenz has actually gained in terms of shares at the expense of domestic players.
So how do you look at this?
Guenter Butschek
We're not giving any comment on the competition. But let's assume for a second, since we have the same technology, namely SCR, for the higher displacement of the commercial vehicle engines, whatever the gain of the competition has been, it was certainly not just because of the engine technology because there is no difference between Tata Motors as a global player and global technology applied.
As far as the tippers are concerned, [indiscernible] that earlier, we have significantly been ramping up the volumes, in particular, on some of the models I have mentioned. The market demand would have been even stronger than our production capacity.
That's the reason why we had to take certain choices as far as the overall demand structure in M&HCV was concerned. And amongst other choices was the question not only which kind of model do we produce but also what kind of customer do we serve, the cargo segment or the construct segment.
That's the reason why you are possibly not seeing in all of the segments the same growth as we over performed it in the third quarter.
Priya Ranjan
And just on, in -- even in multi-axle side, we have seen -- we have gained significant share in 3718, but we have lost in terms of 2518 or 3118. So is it more related to the production issue in both the models?
And even in the tractor-trailer side, we have seen some kind of market share losses, despite gaining in 4923.
Guenter Butschek
I don't like to get lost in the discussion of line items as far as our overall field statistic is concerned. But as I have just mentioned, if you have a constraint operations, constraint production, you have to make a call, and you make the call according to the way you actually see the current market priority, with effectively the priorities of your customers and adjust the capacity also in line with the capacity availability at the same point of time.
So therefore, all of the -- as you would most probably call it a deviation sort of from your expectations, have been very conscious calls on the basis of constraints across the different products and for different reasons.
Priya Ranjan
And one thing on the production of Nexon. I mean, are we fully aligned with the market demand?
Or we need to do more in terms of production for Nexon?
Guenter Butschek
We can do more. Let's take it from the positive side.
The market demand is very strong. And we were told to ramp up our capacity in order to keep up with the increasing market demand as the visibility of the product in the market has improved.
And we see an increase of showroom traffic and a much higher conversion rate in our showrooms.
Priya Ranjan
Okay. that’s helpful.
Thank you.
Operator
Thank you. We will take the next question from the line of Avi Hoddes from Sandbar Asset Management.
Please go ahead.
Avi Hoddes
Thank you for the opportunity. A couple of questions relating back to Tiago.
First, could you give us some color as to roughly what percentage of the 5 billion capitalized R&D on the balance sheet pertains to diesel technology? And then of the 2 billion, say, R&D that you're spending in JLR at the moment, how much of that relates to diesel technology still?
Thank you.
P. B. Balaji
Ken, would you want to take this question?
Kenneth Gregor
I'll take it, but only to, perhaps, say, I think, that's getting into a level of detail that's difficult to address on this call and maybe one I'd push forward into a broader discussion in June when we have our Investor Day.
P. B. Balaji
Does that answer your question, Avi?
Avi Hoddes
It does, yes.
Operator
Thank you. We will take the last question from the line of Shailendra Mundra, Individual Investor.
Please go ahead.
Shailendra Mundra
Hello.
P. B. Balaji
Yes, hi.
Shailendra Mundra
Hi. So first of all congratulations to the entire team for putting in the hard work and producing excellent products.
I just wanted to make a comment and perhaps get some response on the marketing side of the journey of JLR. I believe that JLR is - both Jaguar and Land Rover are iconic brands, and you have been producing great products.
And while there is a requirement - there is a need for continuing the renewable of the portfolio, I think you already have great products and, particularly, congratulations to the team for winning the World Car of the Year Award for Velar last year, and I hope you'll win it again this year. So my comment is, let's have a very strong - a lot of discussion on the marketing side, the discussion is - has been dominated by the financials, the hedging costs, the production, the design, the investments, but we haven't spoken much about marketing.
And I believe the marketing - what Al Ries and Jack Trout have said, marketing is a battle of minds. We already have great products.
What are we doing to win in the marketplace? And I suggest that in every conference call, in every analyst presentation, we present the most important KPI for any consumer product brand, which is the market share.
As long as we are winning and gaining market shares, we are doing fine. If there are headwinds for everybody, diesel headwinds are for every diesel car maker, are we still winning?
And I would humbly suggest that Tata Motors and JLR should have a very ambitious target of becoming a leading luxury car brand player in the world. We should gain market shares in front of Mercedes and BMW and Audi.
And I would like to see slow and steady rise in our market share. We should have very, very ambitious goal for this, and we should not be apologetic about market conditions, about exchange rates, about not having brands or not having products or having white spaces and all.
These are all excuses. I believe we should have very strong commitment to gain market share.
And I hope as an investor, I'll see that in next 3 years. Thank you.
Ralf Speth
Thank you, Shailendra. It wasn't just a comment.
I agree with your statements, by the way. Yes, Jaguar Land Rover really runs the 2 most iconic brands in the industry.
And so we really go from a quantitative to a qualitative sales and marketing operation and growing also -- your idea to grow only market share is right. But it's for me not only market share, but it's a profitable sustainable growth.
That means also next to, let's say, poor volume, you have to see the profitability, which goes with it. Now we're absolute on this trend to reduce this one-dimensional volume and price equation and really do far more for the brand health, as you requested.
And I can only agree, in the premium business, brand is everything and would become even more important the closer the vehicles are going to come from the competition.
Shailendra Mundra
Thank you very much. And I agree that we should not blindly follow market share.
It should be profitable growth. However, I'm requesting that we present market share numbers for most important, maybe not for every product, but at least the most important product so that we can - everybody within the Tata Motors and JLR team and outside, they can see the progress.
And also, I suggest that don't forget to use digital marketing. We are a global company, we have limited resources.
But digital marketing is becoming very, very important tool to become a big player in the consumer minds. Thank you very much.
Ralf Speth
You're absolutely right, and we absolutely agree with your statement.
Shailendra Mundra
Thank you very much.
Ralf Speth
Thank you.
Shailendra Mundra
And all the best.
Ralf Speth
Thank you.
Operator
Thank you. Due to time constraints, that was the last question.
I now hand the conference over to Mr. Balaji for closing comments.
P. B. Balaji
Yes. So thank you.
I think, firstly, really appreciate the in-depth questions that came our way. We hope we have been able to answer that to your satisfaction.
And any further questions, clarifications you require, both the teams at the Investor Relations in Tata Motors and JLR will be more than happy to assist you on this. And look forward to seeing you all in the coming days.
And most importantly, look forward to seeing you all on the Analyst Days in both here in Bombay and in - both here in India and in U.K. Location, we'll confirm shortly.
Thank you. And all of you have a good day.
Take care.
Guenter Butschek
Thank you. Take care.
Ralf Speth
Thank you, everybody. Bye.
Operator
Ladies and gentlemen, on behalf of Edelweiss Securities, that concludes this conference call for today. Thank you for joining us, and you may now disconnect your lines.+