- Sector
- Communication Services
- Industry
- Entertainment
- Address
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- IPO Date
- Jan 4, 2016
- Business
- TubeMogul, Inc. (TUBE) provides enterprise software platforms for brand advertising, enabling advertisers and agencies to plan, buy, measure, and optimize video and cross-channel campaigns; offers programmatic demand-side platform capabilities across digital video, display, mobile, social media, connected TV, linear TV, and video-on-demand; includes tools for advanced audience targeting, brand safety via BrandSafe technology, campaign optimization using machine learning, real-time analytics dashboards, fraud protection, frequency capping, budget pacing, and creative performance evaluation; and integrates with data partners for premium and open-exchange inventory management. The company operates globally across more than 70 countries with offices in locations including Chicago, Detroit, Kyiv, New York, London, Los Angeles, Paris, São Paulo, Singapore, Shanghai, Sydney, Toronto, Tokyo, and Chengdu. Founded in 2007 and headquartered in Emeryville, California, TubeMogul serves large brands, agency trading desks, and publishers in the advertising technology industry as a subsidiary of Adobe Systems following its acquisition for approximately $540 million in December 2016. No major acquisitions, funding rounds, partnerships, product launches, or strategic shifts have occurred in the last 1-2 years; the TUBE ticker reflects its delisted public status post-acquisition, with its technology persisting within Adobe Marketing Cloud for end-to-end video advertising solutions.