- Business
- Twiik AB (publ), now operating under the name Metabolic Nordic AB (publ) since July 2024, develops digital wellness and fitness solutions primarily targeting digital coaching and training services for gyms, trainers, and corporate wellness providers. Its core offerings include the Twiik app, corporate wellness challenges such as TeamBoost, the on-demand fitness subscription Twiik Premium, and the digital bootcamp 100 Days, designed to promote sustainable lifestyle changes and metabolic health. The company provides a technology platform and ecosystem that enables fitness professionals to build and deliver online and mobile training services, including workout creation, client tracking, payment solutions, and integration with health tracking devices such as FitBit and Apple Health. Founded in 2013 and headquartered in Malmö, Sweden, Twiik operates mainly in Sweden but pursues international growth.
Recent major changes include the corporate rebranding from Twiik AB to Metabolic Nordic AB as part of a strategic shift focusing on consumer solutions aimed at metabolic health and sustainable lifestyle changes. Twiik has expanded its product portfolio with new digital offerings launched in 2023, notably Twiik Premium, a curated fitness subscription, and the 100 Days digital bootcamp. The company has also restructured its business areas into Gym & Trainer, Workplace, and Originals to clarify its operations. Additionally, in early 2024, it sold a part of its coaching technology business, Twiik Coaching Technologies AB, to BRP Systems AB, reflecting a strategic focus on content-based wellness services. These developments underscore a pivot towards scalable consumer-centric fitness and wellness digital products with recurring revenue models, strengthening Twiik’s position in the digital health and wellness sector. The company continues to enhance its platform with technological improvements and expanded enterprise and consumer offerings to support growth and improved financial performance.