Innovator U.S. Equity Ultra Buffer ETF - July
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- Innovator Capital Management, LLC (Innovator) serves as an investment management firm specializing in defined outcome exchange-traded funds (ETFs) that provide investors with targeted exposure to equity markets, including upside participation up to a predetermined cap alongside downside buffers against losses; core offerings encompass the Innovator U.S. Equity Ultra Buffer ETF - July (UJUL), which tracks the S&P 500 Price Return Index while buffering losses from -5% to -35% over an annual outcome period through FLEX options, as well as broader suites such as Buffer ETFs, Power Buffer ETFs, 100% Buffer ETFs, Managed Floor ETFs, Laddered Allocation Buffer ETFs, Step-Up Strategy ETFs, Accelerated ETFs, and Autocallable Income ETFs like the recently listed Innovator Equity Autocallable Strategy ETF (ACEI) and Innovator Index Autocallable Strategy ETF (ACII). The firm manages approximately 159 ETFs with over $28 billion in assets under management as of September 2025, targeting institutional investors, financial advisors, and individual clients seeking risk-managed equity, fixed income, and alternative strategies. Innovator operates primarily in the United States, with products listed on major exchanges like Cboe and NYSE Arca. Founded in 2017 and headquartered in Wheaton, Illinois, Innovator pioneered the world's first Buffer ETF in 2018 under the leadership of co-founders CEO Bruce Bond and President John Southard, both veterans of PowerShares ETFs; the firm employs over 60 professionals focused on product development, research, and distribution. In a pivotal strategic development announced in late 2025, Innovator entered into a definitive agreement to be acquired by Goldman Sachs for approximately $2 billion in cash and equity, subject to performance targets, with the transaction expected to close in the second quarter of 2026 and integrate Innovator as a wholly owned entity under Goldman Sachs Asset & Wealth Management to expand ETF capabilities; this follows recent product innovations, including the July 2025 launch of the industry's first Dual Directional Buffer ETFs (DDTL and DDFL), which offer buffered protection in both up and down markets, and September 2025 listings of high-coupon autocallable income ETFs.