- Business
- Ultra Brands Ltd. (ULTA.CN) operates as an agri-food holdings company focused on innovative products and technologies in the food services industry and plant-based foods, offering vegan dairy substitute products through its Black Sheep Vegan Cheeze Company subsidiary; plant-based chicken, pork, and beef alternatives including chicken tenders, chicken nuggets, pork cutlets, and beef burgers via its Be Good Plant Based Food Inc. subsidiary; and meal preparation services through Plenty-full Food Services Corporation. The company invests in research and development for keto-friendly plant-based candy products and serves customers primarily in Canada. Incorporated in 2001 and headquartered at 837 West Hastings Street, Suite 400, Vancouver, British Columbia, Canada, Ultra Brands maintains operations through these wholly owned subsidiaries in the packaged foods and meats segment targeting retail and food service markets. Formerly known as Feel Foods Ltd., the company rebranded to Ultra Brands Ltd. in May 2022, marking a strategic shift to emphasize its plant-based portfolio amid a cessation of Black Sheep Vegan Cheeze Company operations in 2022 while retaining the brand's product lineup. In October 2021, Ultra Brands completed an arm's length acquisition of Black Sheep Vegan Cheeze Company, expanding its vegan dairy offerings to over 30 retail locations at the time, with no major funding rounds, partnerships, or new product launches reported in the last two years.