Upsales Technology AB (publ)
UPSALE.ST
Stockholm Stock Exchange26.60
SEK
+0.10
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Upsales Technology AB (publ)
UPSALE.ST
(Stockholm Stock Exchange)
Recent
price
26.60
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Upsales Technology AB (publ) (UPSALE.ST) is a Sweden-based software-as-a-service provider that develops, markets and sells cloud-based business systems focused on customer relationship management, marketing automation, sales pipeline management and revenue analytics for B2B companies, primarily small and medium-sized enterprises in IT, software, media and financial services sectors; its core Upsales platform offers AI-based lead recommendations, sales history analysis with action suggestions, discovery of untapped companies in customer networks, data-driven target setting and automated forecasting, upsell and cross-sell alerts, revenue recognition tracking including subscription ARR/MRR and profit margins, access to financial and contact data for companies, professional pipeline management, recommendations on new business opportunities and third-party app integrations; the company also provides an end-to-end sales and marketing suite as a comprehensive revenue engine. Founded in 2003 and headquartered in Stockholm, Upsales operates primarily in Sweden and internationally, targeting fast-growing companies with tools for rapid CRM implementation and AI-driven revenue acceleration. In late 2024, the company launched Upsales AI, its most significant product investment featuring strategic tools like automated demand forecasting from financial data on 80 million European companies, daily analysis of 1 million news articles and macroeconomic indicators to map company relationships and identify growth opportunities and risks; it introduced Upsales Accelerate, a simplified all-inclusive pricing structure incorporating AI features that replaced prior plans amid strong customer demand; throughout 2025, Upsales has expanded AI capabilities and intelligent agents, strengthened its Professional Services organization for enhanced delivery and reported accelerating ARR growth to MSEK 147.7 by Q3 with investments in internal AI for operational efficiency.