- Sector
- Financial Services
- Industry
- Asset Management - Leveraged
- Address
- 7501 Wisconsin Avenue, Suite 1000E Bethesda MD United States of America 20814
- IPO Date
- Feb 1, 2007
- Business
- ProShares Ultra Financials (UYG), launched on January 30, 2007 and listed on NYSE Arca, seeks daily investment results, before fees and expenses, that correspond to two times (2x) the daily performance of the S&P Financial Select Sector Index. The fund invests principally in common stocks of financial companies, derivatives such as swap agreements with major global financial institutions including BNP Paribas, Bank of America NA, Societe Generale, Goldman Sachs International, JPMorgan Chase Bank NA, Barclays Capital, Citibank NA and UBS AG, and money market instruments like U.S. Treasury bills and repurchase agreements; it maintains leveraged exposure to at least 80% of its total assets in components of the index or instruments with similar economic characteristics, rebalancing daily to align with the 2x target. Top equity holdings as of December 2025 include Berkshire Hathaway Inc. (BRK/B; 6.89%), JPMorgan Chase & Co. (JPM; 6.58%), Visa Inc. (V; 4.44%), Mastercard Inc. (MA; 3.55%) and Bank of America Corp. (BAC; 2.82%), with the index comprising 75 companies across banks, diversified financials, insurance, consumer finance, capital markets and mortgage REITs, weighted by market capitalization and rebalanced quarterly.
Headquartered in Bethesda, Maryland as part of ProShare Advisors LLC, the fund targets investors seeking magnified exposure to the U.S. financial sector, serving institutional, advisor and retail clients through secondary market trading and options availability; its net expense ratio stands at 0.94% with a contractual waiver through September 30, 2026, quarterly distributions and assets under management around $887-892 million as of late 2025. The S&P Financial Select Sector Index tracks large-cap financial firms from the S&P 500, focusing on U.S.-domiciled entities with an average market cap of $109.54 billion, P/E ratio of 18.40, P/B ratio of 2.48 and dividend yield of 1.43% as of September 2025.
In recent developments, ProShares' overall ETF suite surpassed $100 billion in AUM in October 2025 amid strong inflows into leveraged and income strategies; the firm launched a groundbreaking suite of Dynamic Buffer ETFs in June 2025 offering patent-pending volatility-adapted protection on U.S. stock indexes, and its High Income ETFs (including S&P 500, Nasdaq-100 and Russell 2000 variants using daily call options) exceeded $1 billion in AUM by June 2025. ProShares strengthened distribution in September 2025 with key hires of Regional Vice Presidents Chad Brand, Mike Hart and Matt Zorumski to expand advisor reach; however, it withdrew certain highly leveraged ETF plans in December 2025 following SEC review scrutiny on product complexity, while UYG itself experienced 1-year fund outflows of approximately $94.54 million amid broader leveraged ETF market pressures.