Van de Velde NV designs, produces, and sells luxury women's lingerie and swimwear under its own brands; core offerings include bras, panties, corsets, nightwear, shapewear, and swimwear across PrimaDonna, Marie Jo, Andrés Sardá, Rigby & Peller, and Lincherie lines; PrimaDonna specializes in full-figure support with collections like PrimaDonna Twist and sports lingerie Marie Jo Intense; Marie Jo focuses on modern luxury with sub-lines Marie Jo L'Aventure and Marie Jo Intense; Andrés Sardá provides Spanish-inspired premium styles; Rigby & Peller and Lincherie operate as direct-to-consumer retail concepts. The company operates through business-to-business wholesale to independent specialty retailers and direct-to-consumer channels including owned stores, websites, franchises, marketplaces, and department stores; it targets affluent women seeking high-end intimate apparel in Europe, North America, and select international markets including the UK, US, Hong Kong, and Dubai; manufacturing occurs primarily in Tunisia and Asia with design and core functions in Belgium. Founded in 1919 by Achiel and Margaretha Van de Velde and headquartered in Schellebelle, Belgium, Van de Velde employs approximately 1,500-1,558 staff worldwide and lists on Euronext Brussels (ticker: VAN BR) with OTC ticker VDEVF; it remains family-influenced as a subsidiary of Van de Velde Holding NV. Recent developments encompass an ongoing treasury share buyback program initiated under 2022 shareholder authorization, with purchases continuing through November 2025 reflecting strategic confidence; half-year results released in August 2025 and full-year 2024 results in February 2025; leadership includes CEO Karel Verlinde, appointed interim in late 2022; regular dividend payments, such as in April 2025, alongside transparency notifications on share denominator changes.