- Business
- Vestel Elektronik Sanayi ve Ticaret Anonim Sirketi manufactures and sells consumer electronics, household appliances, and mobility solutions primarily in Turkey, Europe, and over 160 countries worldwide. The company, a subsidiary of Zorlu Holding A.S. and headquartered in Istanbul with its main production facility in Manisa, was founded in 1983. It operates through two main segments—Consumer and Mobility Electronics, and Household Appliances—offering television sets including LED and smart TVs, digital display solutions and digital signage, set-top boxes, mobile products, electric vehicle chargers, in-vehicle displays and automotive electronics such as telematics control units, LED lighting products, battery solutions, electronic cards; refrigerators and freezers, dishwashers, washing machines, tumble dryers, cooking appliances, air-conditioners, water heaters, vaccine storage cabinets; and small domestic appliances including vacuum cleaners, irons, electric kitchen appliances, coffee machines, mixers, choppers, and electric hair care products. Vestel serves as a leading original design manufacturer (ODM) in Europe, ranking among the top three in the LCD TV market and top five in home appliances, with production across Vestel City, Europe's largest integrated industrial complex for these products. Recent developments include the acquisition of Scandinavian brand Cylinda, a strategic partnership with VIDAA smart TV platform formalized in July 2025 following a 2024 memorandum of understanding through which Vestel acquired a 4.64% stake to enhance recurring revenues and connected home solutions, a collaboration with Roku to support U.S. market entry, and ambitious expansion plans targeting a tripling of U.S. exports to $150 million by 2028 from adapted product lines like dishwashers and refrigerators. The company, employing nearly 20,000 people across 31 entities with 20 abroad, continues to lead Turkey's electronics exports for 27 consecutive years while advancing Industry 4.0 initiatives with AI, IoT, and smart factory transformations.