- Business
- Veto Switchgears and Cables Limited, founded in 1967 and headquartered in Jaipur, India, is engaged in the manufacturing and sale of a comprehensive range of electrical products. Its core product portfolio includes wires and cables such as domestic wires, industrial cables, LAN cables, coaxial cables, CCTV cables, submersible cables, and power cables. The company also produces electrical accessories comprising modular switches, switch plates, miniature circuit breakers (MCBs), residual current circuit breakers (RCCBs), distribution boards, plugs, sockets, holders, doorbells, and conduits with corresponding accessories. Additionally, Veto manufactures and trades in consumer electrical goods including fans, compact fluorescent lamps (CFL), LED lighting solutions, immersion heaters, pumps, air coolers, water purifiers, industrial motors, and heavy-duty fans. These products are marketed primarily under the VETO, VIMAL POWER, VYOMA, and CARINO brand names through an extensive nationwide distribution network of over 2,500 dealers across India.
Recently, Veto Switchgears and Cables Limited has expanded its market presence and product range through strategic acquisitions and operational developments. In fiscal 2021, it acquired a 95.5% stake in Vankon Modular Private Limited, enhancing its footprint in markets such as Uttar Pradesh, Delhi NCR, Rajasthan, and Maharashtra and expanding its capabilities in modular switchgear manufacturing. It also operates wholly owned subsidiaries including Veto Electricals Private Limited in Dubai focusing on electrical goods trading, and Vankon Modular Private Limited. Furthermore, the company has invested in increasing its manufacturing capacity with facilities located in Haridwar (Uttarakhand) and Mumbai, and is expected to commence commercial production of LED lighting products in fiscal 2024. Its product diversification strategy spans wires and cables, electrical accessories, and fast-moving electrical consumer goods, serving both domestic and international markets.
Veto Switchgears and Cables operates primarily within the electrical equipment and components industry, targeting residential, commercial, and industrial customers across India with growing international export activities, particularly to the Middle East. It is ISO 9001:2008 certified, underscoring its commitment to quality and compliance. The company’s business model emphasizes innovation, quality, and expanding market reach through strategic alliances, acquisitions, and new product development while maintaining a strong brand presence in key Indian regions and growing visibility in emerging markets.
This detailed and broad-ranging business profile positions Veto Switchgears and Cables Limited as a significant player in India’s electrical goods manufacturing sector, with continuous expansion and modernization efforts reflecting its strategic priorities for growth and market leadership.