Reguest S.p.A. is an Italy-based software-as-a-service (SaaS) technology company that specializes in developing customer relationship management (CRM) and digital guest communication platforms for the hospitality and tourism sectors. Founded in 2013 and headquartered in Bolzano, Italy, the company operates within the enterprise software and hospitality technology industry, delivering cloud-based digital solutions designed to enhance hotel booking conversions, streamline guest relations, and optimize hotel sales workflows.
The company offers its proprietary ReGuest software suite, a comprehensive guest management platform comprising: interactive proposal and quote generation systems for creating personalized, multi-media travel offers; automated multi-channel messaging engines supporting email, SMS, and instant messaging across pre-stay, on-site, and post-stay touchpoints; digital concierge applications and interactive guest guides facilitating in-house service requests, upselling, and local excursion bookings; central guest profile databases with customer data segmentation and targeted marketing campaign tools; online check-in and digital registration modules; automated review collection and reputation management systems; and two-way integration interfaces connecting with third-party Property Management Systems (PMS), channel managers, booking engines, and point-of-sale software.
Reguest S.p.A. primarily targets independent boutique hotels, luxury resorts, hotel cooperatives, and hospitality groups, serving clients across its core European markets, with a concentrated presence in Italy, Austria, Germany, and Switzerland.
In recent developments, Reguest S.p.A. expanded its public market footprint by listing its shares on the Vienna Stock Exchange (Wiener Börse: REGU). Over the last two years, the company has advanced its product portfolio through the rollout of artificial intelligence-driven quotation tools and smart guest segmentation algorithms to improve booking conversion rates. In addition, Reguest has formed strategic technology alliances and expanded certified PMS integrations across the DACH region, while scaling its direct sales and partner distribution network to accelerate commercial expansion across broader European leisure and hospitality markets.