- Business
- VIP Clothing Limited (VIPCLOTHNG.BO) manufactures, markets and distributes innerwear, socks and related apparel primarily in India. The company offers men's, women's and kids' products including vests, briefs, trunks, boxer shorts, thermals, handkerchiefs, socks and footwear under the VIP, Frenchie, Frenchie X, Feelings, Leader, Brat and Eminence brands; Feelings specializes in women's lingerie such as nursing bras and sanitary panties, while Rivolta provides outerwear and leisurewear. VIP Clothing Limited operates through over 110,000 retail stores via 550 dealers across India, six regional offices and digital channels, with exports to international markets; it maintains vertically integrated operations from cotton sourcing to finished garments and holds TUV-ISO 9000 certification. Founded in 1971 as Hybo Hindustan and headquartered in Mumbai, India, the company rebranded from Maxwell Industries Limited in 2016. Recent developments include the launch of the Rivolta outerwear and leisurewear collection, expansion into footwear, socks and accessories, appointment of supermodel Ujjwala Raut as brand ambassador for Feelings, and a strategic retail partnership with Lulu Malls announced in September 2025 to enhance presence in premium shopping destinations with dedicated displays for VIP, Frenchie, Frenchie X and Yuva Series brands.