- Business
- V-Mart Retail Limited is an India-based omni-channel value retailer focused on value fashion and family shopping, operating a chain of stores primarily in tier II, III and IV cities across India. Founded in 2002 and headquartered in Gurugram, Haryana, the company offers a comprehensive range of products including apparel for men, women, kids and infants encompassing casual wear, formal wear, ethnic wear, sports and activewear, inner wear, western wear and night wear; non-apparel items such as footwear, home needs, bags and luggage, toys and games, tech wearables, audio accessories, beauty and fashion accessories; and general merchandise featuring fast-moving consumer goods (FMCG), packaged food items, staples, personal and home essentials. It caters to aspirational middle and lower-middle class families through private labels and market brands, with an average selling price of Rs 358, emphasizing affordability, quality and trend-driven designs developed in-house.
The company operates approximately 500 stores across 28 states and union territories, including 365 V-Mart stores and 95 Unlimited outlets, with a cluster-based expansion strategy that added 46 new stores in FY24, including 37 V-Mart and 9 Unlimited stores, and further expansions of 25 stores in Q2 FY26 to reach 533 total stores. Its dual-segment model includes the Retail Trade segment for in-store domestic sales and the Digital Marketplace segment via the LimeRoad platform, which generates commission income and supports omni-channel features like one-click buying and QR code ordering from store inventory. V-Mart serves over 50 million active customers across ~17,000 pin codes, with 93% of stores enabling omni-fulfillment and a strong presence in eastern and southern India through the Unlimited format.
Recent developments include raising Rs 37,500 lakhs through a qualified institutional placement (QIP) to fund growth; acquiring 74 Unlimited retail stores for South India expansion and LimeRoad.com to bolster digital capabilities, with LimeRoad losses reduced by 53% YoY in Q2 FY26; operationalizing a future-ready owned warehouse in Palwal for enhanced supply chain efficiency; renovating 15% of stores with theme-based visual merchandising, improved lighting and decluttered layouts; and advancing ESG initiatives such as solar panels, paperless billing, 25% workplace gender diversity and skill development impacting 1,210 rural lives. These moves support FY24 revenue growth of 13% YoY, same-store sales growth of 4-6% in later quarters, private label apparel at 66% of sales, and EBITDA margin expansion to 8.9% in Q2 FY26 amid store additions and cost optimizations.