- Business
- Veg of Lund AB (publ) develops and sells plant-based food products focused on vegan alternatives to traditional dairy and meat items. The company offers a range of chilled and frozen products including vegan cheese under the Veg of Lund brand, plant-based spreads, pâtés, and meatballs; these are distributed through retail channels in supermarkets and specialty stores. Founded in 2016 and headquartered in Lund, Sweden, Veg of Lund operates primarily in the Nordic region, with products available in Sweden, Denmark, Norway, and expanding into select European markets targeting health-conscious consumers and flexitarians. The company emphasizes sustainable, locally sourced ingredients to create high-quality, tasty vegan options that mimic conventional foods in texture and flavor. In recent developments within the last two years, Veg of Lund has pursued strategic growth through partnerships with major Nordic retailers to broaden shelf space; it completed a funding round in 2024 to support production capacity expansion at its Lund facility. No significant acquisitions, name changes, or major reorganizations have been reported as of late 2025.