The Well Told Company Inc. (TSXV:WLCO, FSE:7HO, OTC:WLCOF) operates as a female-founded plant-based wellness company that formulates, develops, distributes, and sells supplements, remedies, and functional wellness products including Bloating Be Gone, Energy Booster, Antioxidant Booster, Skin Nourisher, Stress Fighter, Age Defier, Face the Day, and Brain Power in capsule and powder forms; the company targets consumers seeking clean wellness solutions and distributes through over 2,000 retailers in Canada and 800 stores in the United States. Founded by serial entrepreneur Monica Ruffo and headquartered in Toronto, Ontario, the company maintains operations primarily in North America with a focus on expanding U.S. market presence via major retailers. Recent developments include a debt conversion agreement, transfer to the NEX board in October 2023 amid a cease trade order from the Ontario Securities Commission due to failure to file financial statements, resignation of key directors and officers including Ruffo in 2023, and delisting from NEX effective November 4, 2024, for failure to meet listing requirements while pursuing strategic alternatives such as asset sales or mergers without success.