- Business
- WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. Founded in 1971 as Wire and Plastic Products plc and transformed into a marketing services powerhouse under Martin Sorrell in 1985, the company operates as the world's largest advertising group with approximately 130,000 employees across more than 100 countries. WPP provides a comprehensive portfolio of services including advertising through agencies such as Ogilvy, VML, Grey, and Hogarth; public relations and public affairs via BCW, Hill+Knowlton Strategies, and Ogilvy; media investment management by GroupM encompassing EssenceMediacom, Mindshare, Wavemaker, and Choreograph; experience design and e-commerce strategies; technology services like CRM implementation and data platforms; branding and identity via Landor and Superunion; production through Hogarth Worldwide; and market research and consulting including Kantar.
The company maintains a global footprint serving major clients in fast-moving consumer goods, technology, healthcare, and financial services sectors across North America, the United Kingdom, Europe, Asia-Pacific, Latin America, and other regions. Recent developments include the April 2025 acquisition of InfoSum, the leading data collaboration platform, which integrates into GroupM to enhance AI-driven data intelligence, privacy-safe audience targeting, and marketing solutions within WPP Open. In October 2025, WPP expanded its partnership with Google through a five-year, $400 million investment in cloud and AI technologies, providing early access to advanced models for client campaigns. Leadership changes feature Cindy Rose assuming the role of chief executive in September 2025 following Mark Read's departure, alongside Philip Jansen's appointment as chairman effective January 2025; the company also launched WPP Open Pro, an AI-powered platform for campaign planning and publishing. In December 2024, WPP divested its stake in FGS Global to Kohlberg Kravis Roberts for $767 million as part of portfolio optimization efforts.