Xebra Brands Ltd.
XBRA.CN
Canadian Securities Exchange0.01
CAD
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Xebra Brands Ltd.
XBRA.CN
(Canadian Securities Exchange)
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0.01
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ROIC.AI
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- Xebra Brands Ltd. is a Canada-based international cannabis company engaged in the cultivation, processing, manufacture, design, and delivery of cannabis products with a focus on both wellness and leisure segments. The company’s core product portfolio includes cannabis-infused beverages under multiple brands such as MadCap, HighJack, HolaHi, Vicious Citrus, HighCastle, and Conquer, as well as wellness products comprising capsules, tinctures, topicals, and intimate oils. Xebra operates primarily in Canada, Mexico, and Europe, holding exclusive rights to import, cultivate, manufacture, and sell cannabis products in Mexico, where it has a first-mover advantage in regulatory approvals and retailer partnerships. Founded in 2019 and headquartered in Vancouver, British Columbia, Xebra has shifted its strategic focus since 2024 to prioritize its "Mexico-first" market strategy aimed at revenue generation through cannabis product commercialization in that region. Recent major company developments include a strategic partnership and acquisition agreements with BSK Holdings Inc. to expand CBD market reach, especially targeting the U.S. and Mexican markets. In April 2025, the company executed a manufacturing and distribution agreement with NF Skin and RT Fulfillment in the U.S. to launch the ELEMENTS™ CBD product line, which features tinctures, topicals, gummies, and wellness supplements, with contract manufacturing, packaging, distribution, and customer service managed by NF Skin. The company also aggressively pursued regulatory advances in Mexico, securing import and cultivation authorizations from COFEPRIS (the Mexican FDA). In 2025, Xebra has been involved in various private placements, debt settlements, and share consolidations aimed at strengthening its financial position while expanding its footprint in the North American CBD and cannabis-infused beverage markets. The company leverages proprietary brands and intellectual property, seeking to innovate and commercialize authentic cannabis experiences globally. Xebra Brands operates with a broad market approach targeting consumers seeking cannabis beverages, wellness supplements, and recreational cannabis products. Its product range includes cannabis-infused seltzers, soft drinks, iced teas, lemonades, waters, energy and sport drinks, backed by a portfolio of over 400 trademark applications across 40 countries with legalized or decriminalized cannabis. Its manufacturing complies with GMP-certified facilities, enhancing product quality and regulatory compliance. The company's strategic emphasis on Mexico as a core operational hub, combined with its established presence in Canada and expansion efforts in the U.S. and Europe, position it as a vertically integrated cannabis company with expertise spanning cultivation to retail partnerships. Xebra Brands Ltd. was incorporated in 2019 and is publicly listed on the Canadian Securities Exchange under the ticker XBRA.CN. It is led by an experienced management team focusing on expanding operational scale, brand portfolio, and product innovation in the global cannabis sector. The company aims to build a leadership position in emerging cannabis markets while diversifying its product offerings across wellness, leisure, and beverage categories to meet evolving consumer demands in regulated cannabis industries.