Xtep International Holdings Limited (SEHK: 1368; OTC: XTPEF), a leading multi-brand sportswear enterprise founded in 1987 and headquartered in Xiamen, Fujian Province, People's Republic of China, designs, develops, manufactures, markets, sells and manages sports footwear, apparel and accessories for adults and children. The company operates through mass market and professional sports segments, offering products under its core Xtep brand featuring performance running shoes such as the 160X series with PISA supercritical foam and XTEP ACE cushioning technologies, RUN FAST, RUN DYNAMIC and RUN FIT lines, apparel with X-SEAMLESS-TECH, modal fiber, organic cotton and recycled synthetic fiber; lifestyle products; and professional brands Saucony and Merrell targeting running and outdoor activities. It distributes through over 8,000 stores including 6,382 Xtep Adult, 1,584 Xtep Kids and 145 Saucony outlets primarily in Mainland China, with online channels and presence in Asia-Pacific, Europe, the Middle East and Africa. In recent developments, the company divested K·SWISS and Palladium brands in November 2024 to realign strategy on running and optimize resources; achieved 2024 revenue growth of 6.5% to RMB13,577 million and net profit increase of 20.2% to RMB1,238 million, with professional sports segment revenue up 57.2% to RMB1,250 million; launched next-generation 160X 7 championship running shoes, QING YUN cushioning series and upgraded Xtep Kids to X Young positioning in 2025; and enhanced direct-to-consumer initiatives inspired by Saucony's retail model while attaining an A rating in MSCI ESG in July 2024.