- Business
- Yellow Pages Limited (TSX: Y) is a leading Canadian digital media and marketing company that provides targeted online and print solutions to small and medium-sized enterprises, enabling connections between local businesses and consumers across Canada. Founded in 1908 and headquartered at 1751 Rue Richardson in Montreal, Quebec, the company operates primarily through digital properties including YP.ca, Canada411.ca, and 411.ca, alongside mobile applications such as YP, Canada411, and 411; its core offerings encompass online and mobile priority placement, content syndication, search engine optimization, website fulfillment and e-commerce solutions, social media campaign management, digital display advertising, video production, print directories, and NetSync for automated listing syndication, with digital media accounting for approximately 80% of total revenues and serving over 70,000 Canadian businesses in sectors like retail, services, and real estate. Geographically focused on Canada, including Quebec, Ontario, Manitoba, Alberta, British Columbia, the Territories, Atlantic Canada, and regional directories in Saskatchewan, the company maintains operations as a directory publisher for partners such as Bell, Telus, Bell Aliant, and Bell MTS. Recent developments include the appointment of Sherilyn King as President and CEO on July 16, 2025, succeeding David A. Eckert who retired on July 15, 2025; the purchase of group annuity contracts from BMO Life Assurance Company in May 2025 to transfer approximately $210 million in defined benefit pension plan obligations for retirees; the launch of a $10,000 Digital Marketing Transformation Contest on October 6, 2025, in honor of Small Business Month; and strong financial performance reported for the third quarter of 2025 on November 13, 2025, driven by new customer acquisitions, solid renewal rates, and increased average spend per customer.