- Business
- zooplus SE is Europe's leading online retailer of pet supplies, offering a comprehensive range of pet food, accessories, and related services through localized online shops in 30 European countries. Founded in 1999 and headquartered in Munich, Germany, the company provides approximately 15,000 products including dry and wet food, snacks, feed additives, and supplements for dogs, cats, small animals, birds, aquariums, reptiles, and horses under proprietary brands such as Concept for Life, Wolf of Wilderness, Wild Freedom, Purizon, Rocco, Cosma, Lukullus, Feringa, Briantos, My Star, Smilla, and Tigerino; specialty accessories encompassing toys, scratching trees/posts, transport baskets, grooming and care products, bedding, litter, and hygiene items; nutritional and lifestyle advice, loyalty programs, interactive forums, blogs, and a flexible subscription program with reliable delivery. zooplus SE serves pet parents across key markets including Germany, the United Kingdom, France, Italy, Spain, Poland, the Netherlands, Austria, Switzerland, and others, supported by logistics facilities such as new warehouses opened in Bor, Czech Republic, and near Budapest, Hungary, in 2023 in partnership with GXO. In recent developments, the company converted to a Societas Europaea structure, launched a marketplace platform initially in France in late 2024 to expand its product assortment, opened advanced fulfillment centers for operational efficiency, and appointed Lionel Desclée as CEO effective September 15, 2025, succeeding Geoffroy Lefebvre to drive market leadership, customer relationships, and long-term growth under ownership by Hellman & Friedman and EQT following their 2021 delisting takeover.