- Business
- Grandjoy Holdings Group Co., Ltd. (000031.SZ) engages in real estate development, operation, sales, leasing, and management primarily in China, focusing on residential, commercial, and industrial properties; office buildings; hotels; and long-renting apartments. The company offers core commercial products under the Joy City brand, with projects in over 25 cities encompassing 45 developments that emphasize refined operations through offline scene experiences, service systems, membership programs, and big data analytics; residential offerings include the Joy series for multi-level housing needs creating ten life scenarios and the premium One series for enhanced living experiences; and innovative segments feature industrial properties, Le Joy Hotel for business travelers, Joyer Apt. long-renting apartments aligned with housing rental policies, and a 3C intelligent operation system for cross-industry resource integration in technology and health sectors. GRANDJOY operates under a dual-wheel dual-core model of developing and managing assets alongside product and service empowerment, targeting urban upgrades in nearly 40 tier-1 and tier-2 cities such as Beijing, Shanghai, Shenzhen, Chengdu, and Xi'an, with total assets exceeding RMB 200 billion.
Founded in 1983 and headquartered in Beijing, the company, affiliated with China Oil & Foodstuffs Corporation (COFCO), listed on the Shenzhen Stock Exchange in 1993 and completed a major asset reorganization in early 2019 to adopt an A-share holding red chip structure, owning Joy City Property Limited (00207.HK). It serves new generation urbanites, middle-class consumers, high-net-worth individuals, and strategic industries through formats covering commerce, residence, industrial real estate, hotels, offices, rental apartments, and property services.
Recent developments include the July 2025 grand opening of its flagship Shenzhen Joy City mixed-use complex in Bao'an District following a 15-year urban renewal project with a RMB 20 billion investment and 730,000 square meters of floor area, marking entry into all four tier-1 cities; new mall openings in Nanchang and Shenzhen driving significant shopping center sales growth; and the 2024 launch of a consumption-themed REIT from Chengdu Joy City, the first in southwestern China, to unlock asset value amid a dual strategy of asset-light expansion. In 2024, the company achieved grand openings of five commercial projects including Beijing Jingxi Joy City, Wuxi Jiangnan Joy City, and Guangzhou Huangpu Joy Life, bolstering its 36 operational shopping centers plus eight under development with over 98% occupancy in new sites. Additionally, a subsidiary agreed to acquire the remaining 49% stake in Xi'an Grandjoy Real Estate Development Co., Ltd., and Joy City Property secured land bids in Sanya while reporting RMB 2.749 billion in contracted sales for the first half of 2025.